In a research it was found that mobile use in 2014 surpassed desktop activity, and that means number of people are accessing internet through smartphones and tablets. There is an immense opportunity for online marketers to reach consumers with information on sales, specials, and events, and therefore it becomes important for businesses to have a mobile-friendly version of their site. Mobile users are now making up over half of Internet traffic, and the challenge is how to reach effectively to consumers in this growing market. Read more at: : http://www.socialmediatoday.com/content/put-your-brand-peoples-hands-literally-how-target-your-mobile-customer