According to columnist Brett Middleton the 3 best ways to remarket are as follows:-
1. Try for conversions by bringing users back: - Users who are showing interest in your website or even a few pages on your website must be targeted to convert.
2. Go for upselling of current customers: - the current customers are likely to visit your website again and again. So try offering them a higher service or subscription to increase your revenue.
3. Providing information to the customers as well as retaining the customers is the most important step.
Thus we can say that these will surely arose interest among people (current customers as well as new customers) and the business will prosper.
To read more follow: http://marketingland.com/3-types-remarketing-trying-183494