In this competitive world, where technology and social platforms are most used mediums to engage customers, companies usually pursue digital marketing strategies that engage by leading conversations. Rather, they should engage customers by providing them an opportunity to lead the way.
According to Robert Hegeman, digital creative director at Siegel+Gale, a global branding firm, engagement goes beyond simply responding to and talking with consumers.
Peter Gasca, Founder, Naked Cask, in his article at entrepreneur.com, has given four simple tips to engage customers and hence, improve digital marketing strategies. They are:
- Focus on mobile first
- Stop annoying your customers
- Make engagement painfully easy and obvious
- Stick to a website experience
To understand them in detail, please visit the following link: