Market Research is one of the important tools used in business. But, what is market research? Market research is the process of gaining information about market in which you are doing business. It is the most valuable tool used in business. Market research can be Primary Market Research and Secondary Market Research. Primary Market Research can be done through Focus Group, Customer Surveys etc. and Secondary Market Research can be done through information available on the internet. To know more about market research, follow Tim Berry (founder of Palo Alto Software, co-founder of Borland International, and a recognized expert in business planning)’s article link: http://articles.bplans.com/market-research/