A famous marketing automation provider claims that the new analytics abilities of the company are helping consumers in retrieving marketing data and transferring it for 'deeper analytics' to business intelligence (BI) systems. The features include accessibility of configured datasets and integrations. Traditional marketing automation systems didn't give marketers enough flexibility and accessibility to their specific, desired data, also requiring them to use a specific BI platform only. Present automation systems not only give access to the specific, required data but it can also be analyzed using any tool ranging from excel to different other BI tools. Read more at:
http://www.cmswire.com/marketing-automation/act-on-debuts-data-studio-capabilities/