Customers are delighted to get gifts for companies. But, some companies fail to do so in a consistent manner. Companies might begin with good intentions, but sometimes they lose their way. Jake Sorofman (a former CMO), writes in his blog how companies sometimes fail to keep consistency. For more information, visit: http://blogs.gartner.com/jake-sorofman/in-customer-experience-consistency-is-the-new-delight/