To ensure long-term success of any community, they should balance strategy, operations and tactics well. Many organizations are focusing on the technical aspects of communities but not enough on developing its community team or systems to support them. So Companies Registry recommends to hire enough staff, provide professional development to the team and define the structure, culture and rewards through policy and governance. The best-in-class communities are almost twice as likely to have formal advocacy programs, and three times as likely to have multi-tier programs. Tactics are some quick wins that organizations take advantage of it in order to improve engagement. Defining company’s value, implementing new member welcome program, investing in community management training helps improve tactics. Read more about this article at: http://www.cmswire.com/customer-experience/how-to-maximize-the-value-of-your-online-community/