You Tube has become an important part in our daily life. Over 6 billion hours of video are being watched on You Tube every month. It was found that You Tube reaches more adult viewers in the US than cable TV. So, companies should think about You Tube as a part of their marketing plan. But, one needs to have the right content and target audience for You Tube. George Mathew (writer), in his article writes about how to find and win over your new audience. To know about these techniques, follow: http://www.socialmediatoday.com/content/how-build-audience-youtube