A business is identified with its customers. And to attract and retain customers, social media marketing is a must. But, unplanned or not well organized social media campaign is as effective as having no campaign at all. Therefore, it’s important to plan an inventive and comprehensive social media campaign.
Nina Zipkin, in her article at entrepreneur.com has shared few tips to help build up your following and your brand via social media marketing campaigns. Some of them are:
- Make your tweets stand out
- Inspire action
- Stay top of mind
- Share your feedback
- Veer off the beaten track
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