Without effective social media strategy, a company may suffer from low social media engagement, low email conversation rates, and little to no ROI. A business must create a good working team for this. Beth Romelus (contributor to Business 2 Community), writes in his article about some content strategy that can be easily practiced. Read more at: http://www.business2community.com/content-marketing/5-steps-to-building-an-awesome-content-strategy-01322070