Social media is an important tool for nonprofits to tell their story, interact with supporters, reach their audience, and ultimately, to get results. Nonprofits can enhance their goals through social media by some simple steps such as choosing the correct audience based on a combination of demographic data and information about individual members, choosing the right networks where their target audience is more active and developing a balanced strategy of the content that is most appealing to their audience and encourage them to participate in their cause. Read more at: http://www.socialmediatoday.com/marketing/3-ways-nonprofits-can-use-social-media-best-advantage