Today social media marketing works in coupled with different business procedures. It is a powerful platform that can boost a business's bottom line. The author writes about some steps to create a social media marketing strategy that resonates with the target audience. They are: 1. Establish Goals, 2. Audit Existing Social Medial Connect 3. Build Your Online Identity From Ground Up , 4. Connect With Industry Experts And Influencers To Increase Followers, 5. Create an Engaging Editorial Calendar, 6. Trace The Reach Of Your Social Media Campaigns, and 7. Build On Your Strengths For more read : http://www.searchenginepeople.com/blog/16043-social-media-marketing-strategy.html