Messaging apps are changing the social media landscape. They are more than SMS. They might replace email, voice calls. Messaging apps brings together a defined group of people to address a question, issue or topic. Messaging apps allows us to behave naturally. In 2015 it is predicted that there will be an increasing volume of discussions in these micro-communities as more people will use apps such as WhatsApp. Read more at: http://www.socialmediatoday.com/content/why-messaging-apps-will-change-social-media-landscape-2015-0