The social mastery for promoting new mobile apps online have hit rock-bottom. To ensure our apps are promoted online successfully, we should optimize our chosen app store, expand beyond Facebook, get respected third-party influencers to promote, pay for some increase in promotional power, and become an active member of fan-driven communities. Read more at: http://www.socialmediatoday.com/social-business/4-tips-effectively-promoting-your-latest-app-using-social-media