Personalized Marketing is all about using customer information- their interests and behavior and to deliver the valuable information at the right place, at the right time, to the right person. It is valuable because we are barraged with so many generic ads that it gets fade away into the background. Furthermore, personalized marketing filters out all the gratuitous information and gives control to the consumer. It takes into account that customer is a narcissist. There are certain benefits of personalized marketing. Its main goal is to increase sales. It helps in building strong relationships with the customer and improving their experience with the brand. Personalized marketing technology works on analytical data. So, the more data we use, the easier it will be to make informed choices.  But, it is a major challenge to gather the right data and understand the customer's interest and behavior. Read more at: http://www.business2community.com/marketing/what-is-personalization-in-marketing-01871212

Neural network algorithms are stochastic by design and the source of randomness can be fixed to make results reproducible. The random number generators can be seeded in NumPy and TensorFlow which would make most of the Keras code 100% reproducible. But, there are some cases of additional sources of randomness and we can use these ideas on how to seek them out and perhaps fix them too. Read more at: http://machinelearningmastery.com/reproducible-results-neural-networks-keras/

Google's Accelerated Mobile Pages (AMP) now represents 7% of traffic for top publishers in the US which would likely increase in the coming years, especially as smartphones have become the dominant way for consumers to interact with the world around them. Digital transformation is upending the media industry in so many ways, and brands will have to keep a close eye on developments like AMP to make sure the experiences they deliver are stellar. It will be interesting to watch AMP in the coming years as it is setting itself up to disrupt not only the mobile web for the media industry, but also the mobile web as a whole. Read more at: https://blogs.adobe.com/digitalmarketing/analytics/google-amp-one-year-later/

Automatic Call/Contact Distribution (ACD) is a software that enables contact centers to route customer inquiries to the customer support representative who has the skills to best handle their specific needs. Apart from the ability to route customers to the appropriate agent, ACDs have a variety of additional features that help in keeping efficiency high and costs down. Inbound/outbound call blending is another popular offering within an ACD. A quality ACD system imports customer data from company CRMs and passes it along to the agents so they can handle requests with all available information. An automatic call distributor takes a lot of the heavy lifting out of the routing process for contact centers, creating a more enjoyable experience for both customers and agents. Read more at: http://www.incontact.com/blog/what-is-automatic-call-distribution-acd/

A periodic table has been constructed to highlight 131 privately held HR tech companies which were chosen based on CB Insights data on total funding, recency of funding, quality of investors and strength of Mosaic score. The HR tech category broadly includes software in workforce management, payroll, benefits administration, employee development, along with recruiting and staffing platforms and excludes staffing agencies, event and office space management software, and operations companies that provide office cleaning and management. The periodic table  categories into- flexible hiring, candidate management, staffing/scheduling, tech hiring, job board/resources, HR automation, compensation/benefits, workplace culture, screening/vetting, career development and college/graduate hiring. Read more at: https://www.cbinsights.com/blog/hr-tech-startups-periodic-table/

MercadoLibre one of Latin America's biggest e-commerce sites, with 130 million registered users and an average of 4.6 purchases made every second of the day. It uses Google Analytics 360 to help the advertisers improving their programmatic direct campaigns. MercadoLibre started by creating audience segments for popular product lines and then made those Analytics 360 segments available to advertisers. Advertisers using DoubleClick Bid Manager could then negotiate the impression volumes they wanted at fixed CPMs for each of their priority segments. With the Programmatic Guaranteed deals, advertisers are guaranteed reach and precision, as their ads are targeted to well-defined audiences who are likely to buy their products. The results were pretty much satisfactory. Read more at: https://analytics.googleblog.com/2017/06/mercadolibre-uses-unique-audience-insights-from-analytics-360-cs.html