Nowadays, Artificial Intelligence can track sales and every word can be analyzed for personal insights that can reveal what and how and even when to sell you something. It is capable of analyzing the entire context of every phone conversation which helps organizations to identify customer intent and behavior. By analyzing these results, marketers can determine exactly how to approach each caller, knowing in advance what they are looking for. Read more at: http://it.toolbox.com/blogs/insidecrm/ai-listening-to-your-calls-78447