Hadoop works on extracting voluminous unstructured data to interpret business performance, customer relationship management etc. Large business houses are at a distinct advantage in handling big data, but with features like Excel reporting in Hadoop, small businesses can also take advantage. Some salient features are:
1. Hadoop is being used with cloud storage platforms to expand storage capabilities.
2. Third party tools and add-ons help tighten up big data security, as big data security is vital.
3. Allowing big data processing through integration with IT systems.
4. Hadoop allows modifications, to extend functionality and accessibility.

To know more: http://www.business2community.com/big-data/hadoop-keeps-even-small-businesses-loop-big-data-analytics-01257559