One of the ways to track what a customer sees is with product impression- keeping an account of the products displayed on the page that the customer visits. While this is an easy way of extracting data it has one major problem. A page usually contains multiple products and it is not necessary that just because a person lands on a particular page he is interested in all the displayed products. The more obvious outcome maybe that he might not be actually be viewing all the products displayed at one go- limited screen space- the reason we scroll.
The solution: Scroll based impression tracking.
Instead of automatically assuming all items to be desirable we segregate the page in accordance to the customer’s view- we only track the products visible to the customer. Once the customer starts scrolling we track only the products for which the customer stops scrolling and rank items according to the time spent viewing them. Double counting of products is avoided.
Scroll based impression tracking gives a much more accurate measure of a customer’s propensity of buying a particular product than the traditional product impression method.
For more information visit:
http://content.infotrustllc.com/infotrust-blog/how-to-setup-enhanced-ecommerce-impression-the-right-way-using-scroll-tracking