One of the most interesting thing about the field of technology is that it never stops growing. There are changes that helps in evolution. The rate at which technology is growing is unmatchable and the only way to match that pace is by polishing our skills and keep them up to date.  The following are the top 3 tech skills that are need for tomorrow: 

1. Blockchain Technology – Blockchain is the structure of data that records transactions. It is digitally signed and thus ensure its authenticity. It is a good way to manage cryptocurrency.
2. Artificial Intelligence – Artificial Intelligence is an ongoing technology which is helping humans by making machines intelligent and capable of working the way humans do. Though they are many applications based on AI which we are already using but still there are many unexplored technologies.
3. Augmented and Virtual Reality- Augmented Reality and Virtual Reality have already shown remarkable progress in the field of gaming and there are many more applications which can bring tremendous changes.

To know more visit: https://www.technotification.com/2018/04/top-3-tech-skills.html

Heard of “PokemonGo” before? This can be one of the best elucidated examples of augmented reality. So, augmented reality is basically an interactive technology that superimposes an image generated by computer on the user’s view of the real world. Virtual reality is different as it displays the computer generated environment to the user but AR instead of replacing, adds image or element to the display.

In this fast pacing technological world AR is also presenting itself. There are many examples of AR such as Google glass, Google lens (for blind people), AR coloring books etc. To level up the standards of AR, researchers are developing holograms. 

Want to know more about augmented reality? Visit:

https://www.livescience.com/34843-augmented-reality.html

It’s almost time to say goodbye to 2016 and welcome 2017. Justin Wilson (Digital Marketing consultant based in Manchester, UK) in his article explores the trends to look out for during the next twelve months. They are: Display Ads Evolve, Augmented Reality Will Be Back, Content Marketing Gets Tougher, Internet of Things will be important in digital marketing. Read more at: http://www.business2community.com/digital-marketing/2017-digital-marketing-trends-01731208#jv46d5b2dDxdfCIC.97

Twitter hires ex-apple worker, Alessandro Sabatelli who is an interface designer and joined as the Director of VR and AR. He is also the founder of Ixomoxi. He will be working on the machine learning and AI team-Corex. Sabatelli will also work on Magic Pony, a technology that enhances video and image quality on twitter. By combing Machine learning and augmented reality together, Twitter can develop snapshot features like Face Swap etc. Also, augmented reality can combined with geolocation and geotagging tool. Read more at:  http://tech.firstpost.com/news-analysis/twitter-hires-ex-apple-designer-as-director-of-vr-and-ar-322924.html?utm_source=top_stories 

Augmented reality or AR is the ability to insert and overlay digital data & virtual information and now it is being used for archaeological work and research. AR allows students, research scholars and professional to access the artifacts and collections with accurate details and measurement. It also helps to preserve the artifacts since they have the constraint of physical contact. To know more, please read the article by Jennifer Shin (Writer at Augment) -: http://www.augment.com/blog/visualizing-the-past-pioneering-technology-in-archaeology/

People are always going to go shopping. A lot of our effort is just: 'How do we make the retail experience a great one?'

-Philip Green

The basic ingredient for success in a retail business is a magnificent customer experience. And, in today’s world, where technology has become an important part of our existence, then why not should we use its power in retail? That’s the next milestone that needs to be achieved i.e. to make retail more technology oriented and thus, customer friendly.

The following article at business-reporter.co.uk, lists out 5 technologies that will change the customer experience in retail. They are:

1. Projection
2. Touch Screens
3. Augmented Reality
4. Nighttime Displays
5. Robots

To know more about them in detail and how they have been actually brought into use by various retail stores, please visit the following link:

http://business-reporter.co.uk/2015/04/28/5-technologies-set-to-change-customer-experience-in-retail/

“Augmented reality is an environment in which elements are supplemented by computer-based sensory input.” This technology has now made a comeback and is gaining popularity in many fields. Its new uses are now being explored in strategy, analytics, retail, marketing etc. as it gives the users an experience of how a real world item may look in a particular situation. Ferrari’s Virtual Showroom application is an example of how AR enhances customer’s experience.

This technology can also be seen as a follow-up of following trends which the world is experiencing:

• Mobile Devices
• Internet of Things
• Cloud Computing

Thus, Augmented Reality is now emerging as a useful tool to connect with customers. To know more, read the following article by Pierre DeBois, Founder and Chief Digital Marketing Strategist, Zimana, at cmswire.com

http://www.cmswire.com/cms/analytics/the-latest-reality-on-augmented-reality-028928.php

2015 will see stronger narratives driven by approaches like cross-device sequential storytelling and interactivity where user will play a more active role in influencing content. Delivering relevant content is becoming less dependent on Personally Identifiable Information.  In 2015 the value exchange will be less about who the user is and more about where they are and what they’re doing. This year will also witness a shift in interactions with personal technologies. Retailers are already implementing changes necessary to provide additional context and technologies like Augmented Reality are helping. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-features/evolution-in-2015/1374