The key to develop the infrastructure and development of a company ultimately lies in the incorporating the voice of the structure of the company at different levels. It should not only include the voice of the customer and employee of the organization but the voice of market, business and other important factor of a company as well. To improve the customer experience there is always a need of taking into account the voices of the company. The voice of partners in the venture, the voice of the customer in giving feedback, the voice of the employee about the experience, the voice of the business in dealing financial matters and the voice of the market in the competitive scenario are equally important for a sustainable business. The voice of the reason gives an added advantage when the company is at stake. Thus, to maintain the balance of an organization the voice in the process and working of a company is real important.

Read more at: 

 http://www.business2community.com/customer-experience/the-many-voices-of-customer-experience-01271514

The most important aspect of content fundamentals is really defining and understanding the importance of content marketing. There's a lot of noise about content marketing today. Content marketing is the process of creating valuable, relevant content to acquire, attract and engage the audience. It helps to induce interest in the business with the creation of new ideas. It also builds relationships and fosters conversations.

John W Hayes in his article on business2community.com presented the most frequently asked questions on content marketing and they are:

1. How do you balance thought leadership with giving too much information away for free?
2.  How do you persuade, cajole or bribe colleagues into providing the content you need?
3. What, and how, do you measure the success of content marketing?

 To know more about this study, please follow the link:  http://www.business2community.com/content-marketing/top-content-marketing-faqs-01283052