Technology in the natural resources business is changing the environment for producers of major commodities like oil, coal, iron ore, natural gas, and copper by giving them better opportunities for increasing the production and lowering the cost. Combining robotics, internet-of-things technology, and data analytics with macroeconomic trends and changing consumer behavior will enable the producers to efficiently use the energy. Technology is also helping the consumers to utilize the energy in their homes, offices, and firms more efficient. Development of technology is also helping in reducing the transportation and electricity cost, increasing the safety of the miners, providing advanced forms of grinding and grinding of many metals and accessing the mines and wells which were once unexplored. By using the existing and new technology, the productivity, efficiency can be increased. The extensive use of technology in mining is not an easy process and will take a lot of time but its reward will be very attractive. Read more at: https://hbr.org/2017/06/how-the-natural-resources-business-is-turning-into-a-technology-industry

In technology adoption, the healthcare sector is still lagging behind, due to its intricate compliance and security requirements. The healthcare sector has been mainly focusing on medicines, which is evolving continuously. However, the scenario is changing, as healthcare providers have started to compete for market share. Healthcare marketers are trying to identify prospective patients, most likely in need of their healthcare services and retain them in their institutional networks. Hence, predictive analytics is being applied to big data, in order to determine consumer behaviors and patterns in their operational areas, according to their healthcare service usage. Read more at: http://www.techrepublic.com/article/the-underexploited-big-data-sweet-spot-for-healthcare/

TechSci Research (a global market research and consulting company), recently published a report called “India Ready-to-eat Food Market Forecast & Opportunities, 2019". The report evaluated future growth prospect of India's Ready-to-eat food market. It provides statistics and information on market structure and consumer behavior trends and also includes projections and demand forecasting. This report will help decision makers to take sound investment evaluation. Besides, it also identifies and analyzes the emerging trends, challenges and opportunities available ready-to-eat food market in India. Read more at: : http://www.prnewswire.co.uk/news-releases/india-ready-to-eat-food-market-to-grow-at-22-during-2014-19-concludes-techsci-research-study-273568231.html

Social media is an ever changing scenario where social media marketers are increasingly using predictive analysis to ensure longevity. Various brands are using predictive analysis technologies to trawl through social media chatter to identify upcoming trends. It will also ensure that your brand be one of the first few to take advantage of the trend and gain maximum exposure. Your social media campaigns will also be much more refined compared to those of brands that don’t use predictive analysis. With predictive analysis, your brand will be able to pick out the right news, items, etc. that could become the next big thing on social media landscape, giving you ample time to prepare. Now smart brands are realizing that predictive analysis can be used in social media marketing to understand what consumers are looking for. Predictive analysis tools ensure that brands understand consumer behavior on social media.

Read more about this article at:

http://www.simafore.com/blog/bid/205332/How-Predictive-Analytics-Can-Boost-Your-Social-Media-Campaigns

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Social analytics is now well thought-out to be an element of trade aptitude approach where statistical data is composed, analyzed and utilized in anticipating consumer behavior. The logical consequences impending from the social data used help business to turn into more approachable to the altering desires of their clients and market industry trend. It is also employ by online shoppers to analyze and examine the marketing strategies of their competitors. The exercise of analytics has happen to be an important instrument for businesses in accepting the collection of significant data that is obtainable to progress their market competition. Analyzing shared data can be very difficult when made physically. Use of an analytics tool can make the progression smarter, organized and can arrest main metrics that would be hard through human involvement. The Google Analytics is the accepted tool used by online marketers in calculating social metrics and signals.

. Read more at:

http://www.socialmediatoday.com/content/analytics-strategies-measure-social-signals

For the very first time in this computing era, it is made possible for machines to learn from experience and penetrate through the complexity of the data and identify associations between them, collectively known as cognitive analytics. This innovation works in a similar manner as of human brains. It processes information, draws conclusion and codifies behaviour and experience into learning. Cognitive analytics has the ability to process and understand exploding volumes of data in real time including data that may contain wide variations of format, structure, and quality. Instead of depending on predefined rules and structured queries to mine answers, cognitive analytics relies on systems that draw from a wide variety of potentially relevant information and connections to generate hypotheses. This process differs from traditional analysis in the way that more data is fed into a machine learning system, the system learns, which results in higher-quality insights and more accurate hypotheses. Read more at:http://deloitte.wsj.com/cio/2014/05/13/human-brain-inspires-new-cognitive-analytics/?KEYWORDS=analytics

The way technology is making a progress and competition is becoming tougher with increased uncertainty, big data and analytics tools have become important to your company. There is another matter that is also important - your customers. So, which will you give more importance? Your analytics tools or your customers? It is of no doubt that big data and analytics tools will give you hidden information that is not visible easily, by sifting through customer data. But, you have to remember one thing - analytics tools have no brains. It will never ever answer 'why' - well, that is the biggest answer for your business. The reason - analytics tools never understand your customers!

To attract customers to your shop, or to your website, you have to build an experience within them. Your marketing communication strategies will form that experience and reshape them. You have to address questions like what your customers want and why they want - in short, you have to understand their behavior. So, to excel in business, it is more important to understand your customers, not analytics tools.

How to understand your customers' behavior? Read them at: http://thenextweb.com/entrepreneur/2014/05/21/beyond-analytics-understanding-humans-scaling-business/ .