In this competitive world, where technology and social platforms are most used mediums to engage customers, companies usually pursue digital marketing strategies that engage by leading conversations. Rather, they should engage customers by providing them an opportunity to lead the way.

According to Robert Hegeman, digital creative director at Siegel+Gale, a global branding firm, engagement goes beyond simply responding to and talking with consumers.

Peter Gasca, Founder, Naked Cask, in his article at entrepreneur.com, has given four simple tips to engage customers and hence, improve digital marketing strategies. They are:

• Focus on mobile first
• Stop annoying your customers
• Make engagement painfully easy and obvious
• Stick to a website experience

To understand them in detail, please visit the following link:

http://www.entrepreneur.com/article/245487

In a recent report it was found that 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies. It was also found that most B2B marketers say that they are able to use their organization’s analytics data to measure digital marketing effectiveness, and 65% say analytics have helped increase their organization’s sales revenue by more than 10% and Email is the most tracked B2B digital marketing tactic followed by content marketing. To know more about which marketing tactic an organization use, follow: : http://www.marketingprofs.com/charts/2015/27224/the-state-of-b2b-digital-marketing-analytics