The e-commerce market is always changing. It is making an impact on customer experience or cx. In a survey, it was found that, 56% of the shoppers surveyed said they're less likely to purchase an item online if they can't pick it up in store, while 62% reported that they're more likely to buy from an online shop if they know they can return their item in the store. Social media channels will help to drive sales and increase ROI. To know more about future of e-commerce, follow: http://www.socialmediatoday.com/technology-data/peteschauer/2015-10-04/what-future-holds-ecommerce-infographic