SigmaWay Blog

The word start-up was a global slogan in 2000. Start-ups are generally new companies, undergoing researches and growth for different markets. E-commerce is contract of business by e-mail. Recently, one sees an astonishing rise in the number of e-commerce start-ups in India suggesting the increase in the number of risk-takers and customers eager to procure online. Regardless of tangible and non-tangible goods, these businesses made customers buy from them. Some famous start-ups possessing assets, talent or ideas come up and they succeed. There are almost eleven e-commerce start-ups in 2014 such as circle, crinkle, fashion and u, flipboard, level money, lyft, oyster books, and many more.. Read more at: 

http://www.socialmediatoday.com/node/237276

Enhanced e-commerce is a trending reason nowadays for the uprising online retail shopping. It includes tracking code updates, data model changes, and new end-user reports that address many ecommerce-specific use cases. Together they help online retailers see farther and understand customer behaviors better than ever before. According to reports, online retail grew above 30% in year 2013. Digital data has played an essential role in that growth offering deep insights into online shopping behavior and letting retailers make smarter moves. But needs are rapidly increasing and retailers are requiring more sophisticated and comprehensive analysis tools to understand shoppers and improve product-level performance. We should analyze how far shoppers get in the shopping bag and understand which products are viewed most and which are frequently abandoned in cart. We should also create product lists for onsite merchandising rules, product landing pages to see which lists and products are best at driving customer engagement and analyze how internal promotions impact sales and act immediately on the results. Read more at: 

A presentation by Geoff Watts, Chief Executive Officer  & Co-Founder of EDITD, where he speaks about how big data is helping the fashion industry. As apparel brands are going global, huge amount of retail and consumer data are generated .To tap these data, the fashion industry is taking the help of different analytical tools to get a complete picture of the industry during different time periods and take a decision.

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