According to a research by Gartner, it was found that 79% of marketing departments maintain capital budgets mainly for technology. Marketing technology is emerging very fast. It was also found that 61% of the companies want to increase the proportion of technology, and spend more on marketing communications.  So, companies must have a good marketing technology strategy. Author Kavin Dodson (VP of Data and Marketing Strategy for Beckon), writes in his article link about how to gather the right stack for a business. Read more at:  http://www.cmswire.com/digital-marketing/making-sense-of-your-martech-stack/

Marketers can understand customer behavior and also tell how consumers act at the point-of-sale. At the same time, they also want to analyze vast volumes of data to analyze and segment different groups and target customers and prospects. Read more about tips that will help marketing departments to deliver successful big data projects at Yves de Montcheuil (VP of Marketing at Talend)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-data/mining-for-gold-5-top-tips-for-marketers-to-get-the-most-from-big-data-projects/1146