GDPR gives customers the right to control their personal data, to modify, restrict or withdraw consent, and transfer data. GDPR helps in reinforcement of customer’s trust and reduce regulations. With unified data governance, businesses will comply easily with law regulations that redefine client personal data usage. While without it they will be at a risk of potential data breaches and loss of client trust. With GDPR, companies are required to have technologies and data and analytics solutions which help them manage their data to provide a positive customer experience across channels. In future, these organizations will be able to secure a competitive advantage by gaining client consent to use personal data and improve the customer experience. GDPR will help in increasing awareness of the value of personal data. Read more at: http://www.datasciencecentral.com/profiles/blogs/gdpr-a-change-in-the-making

According to a survey in UK, it was found that 84 per cent of 18-34 year olds are happy to share their personal data with brands by registering and logging into sites with their identities from social networks. Consumers are worried about sharing personal information out of fear that companies will not use it properly. So, it's important to show consumers how you value data privacy and be clear on exactly how their data will be used. It is essential for companies to give a clear notification to consumers about how their personal data will be used. To know more, follow Patrick Salyer (CEO of Gigya)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-data/data-collection-all-consumers-want-is-transparency-relevance-and-convenience/1238