Predictive Intelligence is becoming a trend in today’s world. But, we need to know what predictive intelligence is all about. It is a method of delivering experiences unique to each individual. It also enables marketers to observe customer behavior, and build customer preferences. This information is then used across any web-based channel like the web, email, mobile or even a call center. Read more at: http://www.business2community.com/brandviews/salesforce/what-is-predictive-intelligence-and-why-should-every-marketer-care-01312444