Big Data is a resource that helps organizations to understand and take control or corrective action to address problem such as customer centric service delivery, by accurately joining big data with Master Data Management (MDM). MDM helps to control the momentum of incoming data and tools that applied in MDM helps to verify facts about customers, vendors and products. Data definitions and rules previously established by the corporation are reflected in the MDM. Service Oriented Architecture (SOA), due to its agile nature, plays a key role in the corporation achieving its vision.
There is a symbiotic relationship between MDM and SOA. SOA provides the filtering needed for a steady stream of consistent data, which is an important aspect of data mining as the quality of data derived determines the accuracy of predictions.
Thus MDM is a valuable tool as it has the capacity to store and analyze large volumes of data to discover new patterns which leads to an increase in profitability.

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