The crucial issue with social networking marketing is that there is no shared factor to quantify its ROI. In view of this, the viability of online networking has been measured haphazardly, best case scenario, and not at all in some cases. Five steps to measure the effectiveness of social media efforts:1. Identify  key performance indicators (KPIs)                                                                           2. Align social media goals with business objectives                                                          

  3. Set up Google Analytics to track conversions
4. Assign values to KPIs                                                                                                              

 5. Benchmark against competitors

 For more read:  http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms

In any business social media is essential. Study has shown that on average a majority of companies don’t know how to measure their social media ROI. Businesses must have a clearly defined goal of what they would like to achieve from social media marketing and should update posts, tweets and pins relevant to their business goal. Right tools must be used for tracking social media. Read more at: http://digitalmarketingmagazine.co.uk/social-media-marketing/how-to-track-your-social-media-success/1331

We are living in a time when we cannot ignore social media. It has become a part of our life and marketers, to stay ahead of the tough competition, are taking advantage of it more and more. This is also reflected in a survey report by eMarketer. As per the report, 777 million users in Asia Pacific have accepted social networks at a level of mainstream adoption. Yes, 777 million, and companies agree to its growing importance.

But unfortunately, few companies are able to realize the social media impact in terms of ROI. The survey also revealed that only 15% of the respondents were capable to transform the social media impact into quantifiable metrics. It is a fact that when speaking of numbers, marketers still feel uncomfortable and unable to justify its expenditure in the social media space.

What are the tips to measure and manage social media ROI? Read them at http://www.marketing-interactive.com/features/mmsg_may2014_masterreport_chapter_to-new/ .