CMS Wire

1. Why Employee Experience Is the New Customer Experience

   Happy and engaged employees create better experiences, which leads to more satisfied customers. Maybe it's time to blur the lines between the two?

2. Leap Into the Future: Shape Customer Journeys With Context

   A marketing book that published in 1999 — yes, 1999 — points the way for what we should be doing in customer experience in the year ahead.

3. How to Categorize the Web CMS Marketplace

   Clearly all WCMs aren't built the same. Viewing them through the lens of complexity can help potential buyers differentiate one from another.

4. From South Africa to the Netherlands: A Firsthand Take on Startup Ecosystem Disparities

   What makes one startup thrive when another one stalls? A lot of factors come into play, but from this author's vantage point, location plays an outsized role.

5. Why Business Intelligence Has a Role in the World of AI

   Business intelligence has been around for awhile. AI, however, looks set to take its place. But will it? In data driven enterprises, there is a role for both.