Jon Loomer

• Meta Can Now Rewrite the Text on Your Ad Images

  

  Meta can now rewrite the text on your ad images while preserving the original design. Here’s how this Advantage+ Creative feature works.

  The post Meta Can Now Rewrite the Text on Your Ad Images appeared first on Jon Loomer Digital.

• Bid Multipliers for ChatGPT Ads

  

  In a somewhat surprising feature release, bid multipliers are here for ChatGPT ads. It’s not clear if all advertisers participating in the beta have access (I do). Let’s take a closer look… What Are Bid Multipliers? If you have this feature, you’ll see a new “Advanced” section in the ad group. Expand it, and you’ll... Read more »

  The post Bid Multipliers for ChatGPT Ads appeared first on Jon Loomer Digital.

• How to Use Meta Ads for Lead Generation

  

  Learn how to use Meta ads for lead generation, evaluate lead quality, compare form options, and determine what a lead is worth.

  The post How to Use Meta Ads for Lead Generation appeared first on Jon Loomer Digital.

• ROAS Goal for Maximize Number of Conversions

  

  This is an interesting change… The ROAS (Return On Ad Spend) Goal bid strategy is now available for the performance goal that “maximizes the number of conversions.” Let’s take a closer look… ROAS Goal History When running ads for purchases, most advertisers use the performance goal to “maximize the number of conversions.” When selected, Meta... Read more »

  The post ROAS Goal for Maximize Number of Conversions appeared first on Jon Loomer Digital.

• Meta Redesigns Audiences Around Labels

  

  Meta redesigned the Audiences section to emphasize labels, making it easier to organize custom audiences and use audience value rules.

  The post Meta Redesigns Audiences Around Labels appeared first on Jon Loomer Digital.