Jon Loomer

• Why You Should Not Turn Off Ads

  

  Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created three ads for a single ad set that all have a different purpose: 1. The first ad focuses on a common problem and the solution found in your product. 2. The... Read more »

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• Restrict Words and Phrases from AI-Generated Text

  

  Meta has added the ability to restrict words from AI-generated text in Meta ads… When you create a new ad, there is a Branding section at the bottom of Identity. This allows you to define how your brand is reflected in AI-generated enhancements. Examples include logo, font, colors, text tone, and visual style. And now... Read more »

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• How to Spot Problematic Meta Ad Placements

  

  Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them.

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• Reword Identified Phrases Test Feature

  

  There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If the checkbox is checked to “test new creative enhancements,” you should see a list of the possible enhancements below it. I’ve covered almost all of these before. But there’s a new... Read more »

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• Change to Ad Set Spending Limits

  

  Meta made what seems to be a strange update to ad set spending limits. Let me explain… Averages When you use Advantage+ Campaign Budget (formerly CBO), your campaign budget will be spent optimally between ad sets. But Meta has always allowed advertisers to set an ad set spending limit. This allowed you to set a... Read more »

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