Jon Loomer

• Reveal Details Over Time

  

  There’s another Advantage+ Creative enhancement… When using the Advanced Preview while creating an ad, you may see a new section for Advantage+ Creative called “Essential Enhancements.” Here’s how Meta describes them: These enhancements work well for most ads and are enabled by default. We recommend keeping them on for best results. Of the three enhancements... Read more »

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• Meta’s Creative Testing Tool: Setup, Strategy, and Results

  

  Meta rolled out a creative testing feature for ads. Here’s how it works, what I found in my test, and what you should do with it.

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• New Definition for Click Attribution

  

  Meta finally updated their definition of Click Attribution. Let’s break down the timeline, and what actually changed. The Old Definition About a year ago, I shared how ambiguous Meta was about click attribution. The old definition read like this… Click-through attribution: A person clicked your ad and took an action. At the time, it would... Read more »

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• Format Display Options for Carousels and Collections

  

  What is Format Display Options? When you create a new ad, you may see this above your primary text. Let’s talk about it… How it Works Here’s how Meta describes it: Combine uploaded media with product and site link media to show your creative in more formats, based on what’s likely to engage different people.... Read more »

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• Impact of Ad-Free Subscription in the UK on Advertisers

  

  What does an ad-free subscription in the UK mean for advertisers? Meta recently announced that users in the UK will have the option of paying £2.99 per month (from desktop) for an ad-free subscription. I’ve seen the claim that this could actually be a good thing for advertisers. But is it? The Argument The argument... Read more »

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