Jon Loomer

• Virtual Try On Test Enhancement

  

  Meta is testing a virtual try on enhancement… Within Advertising Settings, click on Creative Features. Some advertisers have the box checked to test new creative features. If you do, you may have a new option for Virtual Try On. How it Works Here’s how Meta describes it: We will use AI to show people how... Read more »

  The post Virtual Try On Test Enhancement appeared first on Jon Loomer Digital.

• Value Rules for Conversion Location

  

  There’s yet another option for value rules. To access value rules, go to Advertising Settings. Value rules allow you to bid more or less based on several criteria. Up until recently, that included: Age Gender Device Platform Mobile Operating System Location Placement The New Criteria And now when you create value rules, you may have... Read more »

  The post Value Rules for Conversion Location appeared first on Jon Loomer Digital.

• 8 Essential Breakdowns to Use in Meta Ads Manager

  

  Use eight essential breakdowns in Meta Ads Manager to uncover context, diagnose issues, and better understand how your ads are delivered.

  The post 8 Essential Breakdowns to Use in Meta Ads Manager appeared first on Jon Loomer Digital.

• Meta Makes Billions from Scam Ads

  

  Scam ads hurt legitimate advertisers too… According to a November report, Meta earns as much as 10% of its revenue from scam ads. That’s upwards of $16 Billion on scams and banned goods. Now, in Meta’s defense, it’s impossible to completely eliminate scam ads. Meta says that they ban advertisers if they’re 95% certain that... Read more »

  The post Meta Makes Billions from Scam Ads appeared first on Jon Loomer Digital.

• Is Meta Expanding Creative Testing to 10 Ads?

  

  Is Meta expanding the creative testing tool? Meta started rolling out a new creative testing feature a couple of months ago. It allows you to test up to five ads in an existing ad set. Well, it looks like Meta may have made an upgrade to the tool… The Change When you’re creating or updating... Read more »

  The post Is Meta Expanding Creative Testing to 10 Ads? appeared first on Jon Loomer Digital.