Jon Loomer

• Ad Copy and Creative and Winning Combinations

  

  Stop obsessing over finding the winning combination… This advice may go against everything you believe in and the strategy you’ve used for years. But it’s time to consider whether your obsession is still worth your time. Things Have Changed There was a time when testing to find the best combination of ad copy and creative... Read more »

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• Meta Ads Creative Optimization Checklist

  

  Optimize your Meta ad creative for better performance. Follow this detailed checklist for branding, placements, variations, and enhancements.

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• Creative Breakdown for Flexible Format

  

  Finally! Flexible Format transparency… The New Option Some advertisers are seeing a new Creative option in the breakdown menu. Select it and you may see Flexible Format. [NOTE: Meta seems to be experimenting with this Creative breakdown option right now (not to be confused with Dynamic Creative Element). Depending on the ad account, I’m also... Read more »

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• You Are Generating Countless Ad Variations

  

  How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let me explain… Back Then Up to 2017, ad creation was simple. You provided the following: 1 image or video 1 primary text 1 headline 1 description You couldn’t customize by placement... Read more »

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• No More Six Ad Limit Per Ad Set

  

  Up until recently, I often referred advertisers to a quote from Meta when discussing the number of ads you should have in an ad set: Use 6 or fewer creatives per ad set… Once you’ve added more than 6 ads, there is little marginal benefit. It was straightforward and concrete, which made it easy to... Read more »

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