Buffer Blog
In-depth ideas and guides to social media & online marketing strategy, published by the team at Buffer
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How Often Should You Post on LinkedIn in 2025? Data From 2 Million+ Posts
Data-backed guidance on how often to post on LinkedIn in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout. -
15 Simple Things You Can Do Today That Will Make You Happier, Backed By Science
Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness. -
Beginner’s Guide to Social Media Advertising: Which Platform to Choose + Costs of Each
Learn the basics of social media advertising — what it is, benefits, costs, platforms, and pro tips. Run your first paid campaign without the overwhelm. -
Facebook Marketing for Small Businesses and Creators: Tips, Tools, and Tactics That Work
Turn Facebook into a powerful tool for connection and growth with everything you need to create a smart, simple Facebook marketing strategy. -
How We’re Empowering the Entire Buffer Team to Become Creators
We’re intentionally investing in building a team of Buffer creators as a company-wide initiative. Here's exactly how (and why we're doing it).
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