Neal Schaffer Blog

• The Ultimate Guide to Meta Tags for SEO (With Real-World Best Practices)

  

  Meta tags have long been a staple in the SEO toolkit, but in a digital world that changes as fast as Google’s algorithm, how much do they still matter? As someone who’s helped brands of all sizes navigate SEO transformations and leverage content to grow visibility and trust, I can tell you that while meta […]

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• Facebook for Small Business: 17 Proven Tips to Boost Engagement, Reach, and Sales

  

  Do you own a small business and want to turn Facebook into a powerful growth channel? You’re in the right place. With nearly 3 billion monthly active users, Facebook remains one of the most effective (and underrated) platforms for small business marketing. It’s where customers go to discover local brands, engage with content, ask questions, […]

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• How to Use Facebook Ads to Promote Facebook Groups and Increase Engagement

  

  Facebook Groups represent one of the most powerful community-building tools available to marketers, businesses, and organizations today. With almost 1.8 billion people using Facebook Groups every month, they offer unprecedented opportunities to connect with audiences around shared interests. But creating a group is just the beginning. The real challenge lies in attracting the right members […]

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• Email Marketing Best Practices for 2025: A Fractional CMO’s Guide

  

  Email marketing remains one of the most powerful — yet misunderstood — tools in our digital marketing toolbox. As a Fractional CMO, I’ve seen firsthand how brands waste time (and money) sending emails that never convert. The good news? A well-executed email marketing strategy can build trust, deepen relationships, and drive real ROI when you […]

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• Blogging Tips That Actually Work: Insights from 15+ Years of Digital Strategy

  

  Let’s be honest: The Internet is overflowing with generic blogging advice that often feels outdated or too surface-level. After mentoring thousands of marketers and business owners through their digital transformation journeys, I’ve seen firsthand what separates the hobbyist bloggers from the strategic content creators. And as someone who has been successfully blogging since 2008, I […]

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