Neal Schaffer Blog

• Content Operations for Creators: How to Work Smarter, Not Harder

  

  The creator economy is exploding. It’s creating incredible opportunities for digital entrepreneurs to build powerful brands and generate real income online. But beneath all the viral videos and major product launches, there’s a problem most people don’t talk about: when you’re running solo or working with a tiny team, creating consistent content becomes absolutely exhausting. […]

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• What is Marketing Management? A Strategic Framework for Business Success

  

  Did you know that marketing professionals with a documented strategy are 313% more likely to succeed in their initiatives? This striking statistic from industry research highlights the crucial role of effective marketing management in business success. In today’s competitive business landscape, understanding and implementing proper marketing management isn’t just an advantage—it’s essential for survival. Marketing […]

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• How to Search Tweets History on X

  

  Finding old tweets can feel like searching for a needle in a digital haystack. Whether you’re trying to locate your own past content or conducting research, knowing how to search tweets history on X (formerly Twitter) saves valuable time and unlocks insights that might otherwise remain buried. As someone who values data-driven approaches to social […]

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• Facebook Ads Retargeting: A Complete Guide to Smarter, More Profitable Ads in 2025

  

  Facebook Ads retargeting is one of the most powerful yet underutilized strategies in digital marketing today. It allows brands to show personalized ads to people who have already interacted with their content, website, or app. These users are considered “warm” leads—they’ve shown intent, and retargeting is your opportunity to bring them back and convert them. […]

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• How to Write Cold Emails That Get Replies in 2025

  

  Cold emails are one of the most misunderstood — yet most effective — tools in the modern marketer’s arsenal. Most people either send them wrong or avoid them altogether out of fear they’ll come off as spam. When done strategically, with the right mix of personalization, timing, and value, cold emails can actually open doors […]

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