Neal Schaffer Blog

• Instagram Statistics for 2026: 25 Numbers That Actually Matter (and Why)

  

  Instagram crossed 3 billion users in 2025, and the platform looks very different from the photo-sharing app it started as. It’s now one of Meta’s most valuable advertising engines and a video-first network where Reels and carousels do the heavy lifting. The numbers below are the ones I actually use in my keynotes and the […]

  Instagram Statistics for 2026: 25 Numbers That Actually Matter (and Why) appeared first on NealSchaffer.com

• How to Create a LinkedIn Profile That Gets You Noticed (Complete Guide)

  

  You can have fifteen years of experience and a LinkedIn profile that quietly works against you. I see it constantly. The profile is technically complete, every field filled in, and it still does nothing, because a complete profile and a profile that gets you noticed are two different things. LinkedIn now has over 1.3 billion […]

  How to Create a LinkedIn Profile That Gets You Noticed (Complete Guide) appeared first on NealSchaffer.com

• What Is a Social Media Algorithm? How They Work, Why They Matter, and How AI Is Rewriting the Rules in 2026

  

  The phrase “social media algorithm” gets thrown around so often that most marketers have stopped questioning what it actually means. We blame it when our reach drops. We try to “beat” it. We read article after article about how to “hack” it. And in the meantime, the actual mechanics of how content gets surfaced to […]

  What Is a Social Media Algorithm? How They Work, Why They Matter, and How AI Is Rewriting the Rules in 2026 appeared first on NealSchaffer.com

• 11 B2B Ecommerce Examples That Show What Marketing Actually Looks Like When It Works in 2026

  

  Every “best B2B ecommerce examples” post I read tells me the same thing: Grainger has good search, Amazon Business has good pricing, Alibaba is global. Then it shows me a screenshot and moves on. That’s a design tour. It is not how I, as a Fractional CMO, evaluate a B2B ecommerce site. When I look […]

  11 B2B Ecommerce Examples That Show What Marketing Actually Looks Like When It Works in 2026 appeared first on NealSchaffer.com

• Social Media Marketing Statistics: 35 Numbers That Actually Matter in 2026

  

  Social media now reaches 5.79 billion people, roughly two-thirds of everyone on the planet. The opportunity is obvious. The harder part is knowing which of these numbers actually hold up when you build a plan around them. After fifteen years advising clients as a Fractional CMO and teaching social media at Rutgers Business School, I […]

  Social Media Marketing Statistics: 35 Numbers That Actually Matter in 2026 appeared first on NealSchaffer.com