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Big Data and analytics in sports betting

In the gambling industry, the house with most information wins the game. And it’s no wonder that Big Data is changing the world of gambling. Betting firms are now making extensive use of Big Data and analytics to manage their business and stay at the apex of the game. Big Data services empower gamblers by giving them more information and helping them to plan strategies more effectively. Big Data is also transforming sports gambling. With lots of data to collect and analyze, sports organizations are using it to study players and their tactics. Gamblers are now using Big Data as a way to get the odds in their favor and this has led to the growing popularity of fantasy sports betting. Gamblers are not only using Big Data for their games but also to improve their marketing efforts for example the casinos are analyzing customer data to develop personalized marketing campaign. Read more at:https://channels.theinnovationenterprise.com/articles/how-big-data-is-changing-the-gambling-world

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Friday, 26 April 2019
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