The CRM system is central to a company's business. Anything can happen from a malicious attack to hardware failure. So, we need to back up the data. We all know that there are different kinds of backup systems and some of them take days to restore that critical data. So, a company needs a backup strategy. Your backup strategy has to reflect the needs of your business for continuity on critical systems like CRM. While planning for effective backups, organizations must take into consideration the two most important things. They are Recovery Time Objective (RTO) and Recovery Point Objective (RPO). RTO is how fast you need to be up and running and Recovery Time Objective is when you need to recover. Read more at: http://it.toolbox.com/blogs/insidecrm/backing-up-your-crm-70403