In modern world, analytics plays a significant role and therefore various organizations develop cohesive analytics for customer satisfaction and thereby leading to enhancement of sales. According to some retailers, customer experience drives revenue while analytics focuses on an organization's commitment in terms of value to the customers.

 Audi representative Aaron Cohen (the company's general manager of strategy and analytics) explained the process of optimizing customer experience and hence the importance of data blending. Companies are shifting their focus to freemium services, open source platforms for valuable insights. In this context, Monobina Saha (senior data engineer at Sears) highlighted the significance of R-programming among data scientists.

Read more at: http://www.cmswire.com/analytics/how-are-you-capitalizing-on-customer-analytics/