SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Understanding the Importance of Quality for Digital Publishers

Measuring the effect of quality on revenue and profits is one of the biggest challenges faced by digital publishers. It can be measured by measuring engagement of customers, i.e., their frequency of visits, how recent their last visit was, etc., which confirms the quality of the product. The next is that the publisher’s dilemma is balancing advertising revenue with audience revenue. Advertising revenue depends on quantity of audience impressions while audience revenue depends on quality of content. Also, more audience revenue requires higher quality user experience. As digital advertising revenue, particularly display ads, the need for greater audience revenue is very important. To measure success, the important data to capture are revenue by individual user. Using these data, the publisher can identify the combination of product attributes and price point, thus maximizing expected advertising revenue and audience revenue. Read more at: https://www.webanalyticsworld.net/2017/02/digital-publishers-analytics-dilemma.html#more-23565

 

Rate this blog entry:
How Advertising Bother Consumers
Digitalizing Business
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Monday, 22 April 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us