A recent 2014 North American Call Center Survey has revealed that approximately 78 percent of today’s call centers are premised-based and 70 percent considering a move to the cloud. It was further found that 52% of consumers utilize three or four channel platforms (phone, email, video, text, chat, social media) when looking for customer care. In recent studies it was found that 67% of customers prefer self-service over speaking to a live representative. Salesforce and Forrester Research group found “Personalizing Customer Service Interactions” is among the top key trends facing customer service organizations. Robert Killory (Chief Customer Officer, 3CLogic), writes in his article about the top customer service trends facing contact centers for 2015. Read more at: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/899/Default.aspx