SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence

Someways Startups Can Apply AI

Artificial Intelligence startups are reaching a new record high with gaining good deals and investments from tech giants. There are four ways you can apply AI to your business. 1.Analysing various raw data you are able to find a cluster of similar minded people and get to know your next customer. 2.You will able to see how people genuinely using your product. 3.You will be able to get inside the user’s head using the user’s data pattern. 4.Making a digital assistant you will be able to provide affordable and always-on support.Read more at:https://www.entrepreneur.com/article/292286

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All About Chatbots

Use of digital assistants or chatbots helps to provide more personalized customer experience. It also can benefit business’s internal and external matters significantly. Implementing AI in Chatbot can improve workflow and help in communication among team members. It can handle logistics and supply chain. It can also help in enhancing decision making and regular important processes across their organizations. Read more at: https://www.entrepreneur.com/article/295157

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The Wonders Of Artificial Intelligence

According to authors,Machine-Learning, a subset of Artificial Intelligence (AI), is applied by firms in evaluating  financial decisions like assessing credit worthiness and eligibility criteria for an insurance policy, fraud prevention, by tracking fraud indicative transactions, thereby reducing the fraud rate, risk management, tasks of compliance, natural language processing, where this system can shift through thousands of commercial- loan contracts in seconds  and trading, where it is used both to crunch market data and to select and trade portfolios of securities. In the quantitative front, machine-learning algorithm , helped in making investment decisions, by picking up acquisitions before announcement, managing the client money and moving beyond the boundaries of conventional trading strategy. Read more at http://www.economist.com/news/finance-and-economics/21722685-fields-trading-credit-assessment-fraud-prevention-machine-learning?zid=291&ah=906e69ad01d2ee51960100b7fa502595

 

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What is Account Based Management - Boon or a Bane

According to authors , ABM is an account based strategy that merges sales and marketing. It mainly works with two datasets Ideal Customer Profile (ICP) and Total Addressable Market (TAM) to shortlist customers and individual accounts. Sales allot Tier and Play to each account and decision about the most sensible messaging paths and plays for individual accounts, depends upon the recommendations from marketing. The following technology set up aided ABM to achieve greater success:
• Major technology cleanup
• Marketing Automation and CRM
• Major Database Cleanup
• An account and ‘People’ Build-out
• Good Spreadsheets
Though it has information on target accounts and concerned people, SDR’s(Sales Development Reps) have limited bandwidth and lacked provision to distinguish between the strangers and acquaintances. Read more at  https://blog.insideview.com/2017/06/08/hear-learnings-from-insideviews-own-abm-journey/

 

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Revolution in Hotel Management

In the age of automation ,many hotels are using the data analytics to understand the free amenities that consumers like the most. The proper use of analytics will help them to please both the new and old visitors. In order to execute the hotel's amenity analytics, the following methodologies are used:                                          

1]To tap into the hotel's reservation system to find data                              

2] To incorporate this data with survey data from consumers. This helps the hotel management process easier by making the digital computation of the value of free amenities and by providing better analysis of the data available and making space for new reliable and valuable data.

Read more at: http://www.techrepublic.com/article/how-analytics-help-hotels-gain-customers-loyalty/

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Changing Roles Of Technology

Technologies changed roles at home, from the kitchen phone to smartphone, tablets etc. The latest edition is IoT. Here, smart means safety in terms of health and security. We will be able to control various electronic devices like AC, Fridge, Fan, TV etc. directly with our smartphones and also able to know the safety status of those. We can take care of our loved ones when we will be outside of our homes. The time of the smart home is coming to us soon. Read more at: https://www.entrepreneur.com/article/295464

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All About E-Retail After 2020

India’s retail market is predicted to double from $600 billion in 2015 to $1 trillion by 2020 as per IBEF. The growth in e-commerce influences development in the retail sector. Faster internet speed, reliable telecom operators, increased adoption of online services plays a key role in gaining that tremendous growth. In upcoming years, we will witness advanced technologies and innovations to revolutionize the customer’s shopping experience and collect more online sales.AI based chatbots will be the future of customer service. As consumers are gaining digital prominence mobile wallet will be crucial for cashless transaction. Read more at:https://www.entrepreneur.com/article/293462

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Marketing to Millennials with AI Technology

Marketing to millennials is challenging for their changing consumption patterns in various platforms, devices or content formats. AI collects smart real-time data and use those which may be personal data, brand data, historic data, etc. A chatbot can go to messenger platforms to accelerate a personalized e-commerce without human interactions. Acceptance of AI is growing in millennials for interaction with brands, online and offline. Read more at: https://www.entrepreneur.com/article/295047

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Machine Learning and Artificial Intelligence in 2017

In recent times, innovation of machine learning and artificial intelligence has changed the paradigm of the tech world. Some trends prominent in the development of machine learning are: (i). Big companies are developing machine learning based artificial intelligence systems and it will continue to grow, (ii). Along with data, with the development of machine learning, algorithm economy is expected to develop more, which will distinguish small business from the large ones, (iii). Interaction between machine and humans is expected to increase. In conclusion, machine learning and artificial intelligence is expected to grow but humans can’t be completely replaced right now. Read more at: http://www.datasciencecentral.com/profiles/blogs/trends-shaping-machine-learning-in-2017

 

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Data Exhaust and It’s Uses

Data exhaust refers to the data generated as trails or information byproducts resulting from all digital or online activities. These consist of storable choices, actions and preference information that are generated for every process or transaction done digitally. This is mainly produced by manufacturers and retailers. A lot of data are collected by manufacturers, which they don’t need, but it’s needed by suppliers or for quality control. Data exhaust is also a revenue opportunity; the data which is not needed by the manufactures can be sold to the suppliers or a chain of suppliers. Read more at: http://www.datasciencecentral.com/profiles/blogs/what-is-data-exhaust-and-what-can-you-do-with-it

 

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Data Science in Advertising

In the recent years, advertising has become more accurate and particularly with the support of better information. This expansion in accuracy is due to the development of computerized advertising. 5 reasons how data science could be the advertising wave of the future are: (i) it is a requirement for marketers, it gives advertisers the capacity to set up client profiles and design coordinated strategies, (ii) portable applications can give knowledge about client’s conduct on the web and their interests, (iii) it helps in streamlining and enunciation of the client travel, (iv) it helps in increasing brand income and also increases advertising spending plans, (v) cloud capabilities helps advertisers run investigations on an assortment of data. Read more at: http://www.datasciencecentral.com/profiles/blogs/5-reasons-why-data-science-could-be-the-advertising-wave-of-the

 

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India- The Vibrant Telecom Market

Telecommunication sector in India is one of the fastest growing entities,contributing significantly to the GDP. It is expected to provide huge employment opportunities in the next five years and the smartphone market will surpass the US to be the second largest in the world.There has been high FDI and companies like Bharti Airtel,Apple,Reliance have realised the benefits of investing in this area. The government too has been proactive to ensure that customers get access to a smooth and hassle free network. India is estimated to have 700 million internet users by 2025 and the introduction of 5G spectrum in the near future provides a bright future ahead for the Indian telecom market.Read more at: https://www.ibef.org/industry/telecommunications.aspx

 

 

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Central Government Jobs in 2018: A Steep Rise

Central government jobs are estimated to increase by 2.83 lakh in 2018,growing from 32.84 lakh in 2016. The major recruiter will be the Police department followed by postal service. The Ministries of Home,External Affairs,Skill Development and Entrepreneurship,Civil Aviation,Mines and many others will add substantially to their already existing workforce. The Ministry of Water Resources estimates an addition of 3632 members for River Development and Ganga Rejuvenation. The scenario is quite encouraging for the young generation of the country as the government is emphasizing on employability and enhanced skill development. Read more at:  http://indianexpress.com/article/business/budget/union-budget-2017-jaitley-about-2-83-lakh-estimated-central-government-jobs-by-2018-4520572/

 

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Tips to Save Money Nowadays

The best way to save money is to have a savings goal. A savings account has to be chosen wisely and a fixed amount every month must be deposited in that account. Setting up an emergency fund is necessary. Carefully considering the monthly expenditure is another aspect and setting up a budget for future from that is advisable. One should find smart ways in shopping like comparing between sites and be tech-savvy in using apps which offer attractive discounts time and again. A Flexible Spending Account(FAS) for emergency purposes is a way to save money before tax deduction. Finally,tracking the progress throughout in regular intervals will ensure better savings in the present day.Read more at: http://www.bankrate.com/banking/savings/10-saving-money-tips-for-2017-make-it-the-year-you-finally-get-serious-about-saving/

 

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Pricing Technique in Airlines

A research on airline pricing has revealed that flight carriers adopt a pricing system which is far different from the conventional dynamic pricing. Seats are priced over a time series before a flight's departure,not by the number of seats available at a time. Ticket prices have the probability to be the cheapest 5-7 weeks prior to the departure. Flight companies always want to ensure full capacity takeoffs. So the 'seat bucket' at lower prices increase when they perceive that sale is not up to the mark. Moreover,there is a 'seat bucket' for a particular price. Ten days before departure,price to decrease has the least probability. Hence a customer who waits last-minute discounts might fail to absorb his intended benefits.Read more at: http://blogs.lse.ac.uk/europpblog/2017/05/20/the-hidden-sides-of-dynamic-pricing-for-airline-tickets/

 

 

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Guidelines for Buying a New Television

Buying a television by simply looking at specifications is not advisable. There are a lot of factors:
(i)Choosing the screen size and resolution: HD is sufficient for a 40 inch TV as 4K is not of much use on smaller screens. 
(ii)Choosing the screen technology: OLED is better than LED but not always a better buy. Either of HDR or HLG or Dolby Vision is enough for an enhanced viewing.
(iii)Choosing the operating system: There are options like Android TV,Tizen OS and WebOS available to make a choice.
(iv)Visiting a store
(v)Going through average reviews online
Finally setting up an approximate budget for experiencing the basic new-age technologies is necessary to bring home a new TV.Read more at: http://www.theage.com.au/technology/technology-news/how-to-buy-the-best-smart-tv-for-your-home-20170314-guxhtt.html
 
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Buying a Used Car?Here Are The Guidelines

Things to look out for while buying a used car include checking the car's interior and exterior,performing a test drive,checking out fuel leakage,to have a professional mechanic inspect it,reading reviews online,reviewing the demanded price,decoding the VIN,looking into the vehicle's performance report and going through all the papers and documents of the car. A used car can be a buyer's headache if not examined properly before purchase.Read more at: https://blog.allstate.com/10-things-to-look-for-when-buying-a-used-car/

 

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Startups In India At Present

In June 2017, the Government of India, launched Startup India Hub to provide a platform for sharing knowledge and skills about startups in India. It has invested 10,000 crores in this regard to help new companies combat the lack of capital. With the definition of a startup being changed (a market existence of 7 or lesser number of years); startups are a major employer at present. The implementation and entrepreneurship has to be improved and a conducive atmosphere has to be created alongside for posting a positive message to the thriving and aspiring startups in India. Read more at: http://www.forbesindia.com/article/leaderboard/startup-india-on-track-gradually/47395/1  

 

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Automation and Unemployment

Research has estimated a loss of about 6 - 7.5 million jobs in the US within the next 10 years due to automation. The worst hit will be the retail sector where the sales division is most likely to get automated. Women working mostly as cashiers are the most vulnerable. 'Stock shelves' and 'inventory control' will be made easy by robots. With increasing wages in the retail sector and stiff competition from e-stores like Amazon, automation is beneficial from the producer's point of view but the idea is devastating for employability in the retail sector. Read more at: http://money.cnn.com/2017/05/19/technology/future/retail-job-robots/index.html

 

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Start Small,Dream Big: Success Tip for a Start-up Business in India

Capital is the backbone of every new business and is the most concerning issue for every startup. However, a new business can be set up at a minimal cost if one has the acumen to achieve big. Creating a market with proper strategies can be a matter of time. In India, there are several options to start a business with only 10,000 in your pocket. To name a few, these are: Travel, Breakfast Joints, Fruit Juice Kiosk, Online Bakery, Blogging, Event Management, Online Courses, Customized Jewellery and Garments, Fashion Designing, Script Writing and Consultancy Services. Dreams, once chased, can be realized and the whole world can be conquered with these small steps. Read more at: https://yourstory.com/2017/02/start-small-go-big/

 

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