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Customer Follow-Up Plan

According to Dan Kennedy’s book, “No B.S. Direct Marketing",  business is a bucket into which we owners pour ideas, energy and money in hopes of stirring up profits and the failure to follow- up customers is a big hole in that bucket .

Therefore, a business should always look forward to follow up -both existing and lost- customers in order to serve them better, retain them and also, build long lasting relations. William Ballard, Freelance Writer and Author, in his article on entrepreneur.com gives 4 steps that should be followed to follow up customers when the answer is “no” in first stance. They are:

Step 1.Redeem yourself by re-stating or re-selling your existing offer.

Step 2.Give a firm or humorous “2nd Notice” message to create scarcity.

Step 3.The “third and final notice.”

Step 4.The final step is to present another offer.

To know more, visit the following link:

http://www.entrepreneur.com/article/244094

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