Every organization plans to launch new a product or service, but only few of them get success. The main reason for failure is they won't able to target the right customers or they won't able to explain their product or service to customers. Jennifer Lonoff Schiff (Business and technology writer and a contributor to CIO.com) talks about steps that can help you to reduce the risk of failure:

• Make sure the product or service works – before you start selling it.
• But don’t worry if your product isn’t absolutely perfect at the get-go.
• Create a dedicated landing page with an email opt-in.
• Build and/or join a community
• Cultivate influencers in your industry or niche.
• Ask people to spread the word – and give them free product or pay them to talk about it, if necessary.
• Notify top customers and followers in advance of your release.
• Use social media to get the word out.
• Advertise on Facebook.
Read more at: http://www.cio.com/article/2937141/startups/9-tips-for-launching-a-new-product-or-service.html