SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

TWITTER TAKING HELP OF MACHINE LEARNING

Twitter will now be shaking hands with a machine-learning startup that specializes in working with images, to deliver better video and picture content to expand its Machine Learning and AI parts. According to the sources, nearly $150 million is invested in this machine learning startup. A team of engineers will help Twitter by letting the users explore new experiences and share them. Read more at: http://economictimes.indiatimes.com/small-biz/startups/twitter-allows-users-to-share-140-second-videos/articleshow/52848116.cms

 

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BUSINESS GROWTH WITH FACEBOOK LIVE VIDEOS

According to the author, Facebook is the most preferred medium for the people to connect with their followers and being able to get in touch with the new ones. Following are the ways by which Facebook live videos can help a business grow: 1) Winning  trust of the clients by showing them the glimpse of the inner perspectives and future goals of the company. 2) Facebook live video is the best way to advertise a new product. 3) Collecting information, advices and suggestions, by taking the Facebook live comments into consideration. 4) Answering to the general sales queries and FAQs. 5) Making the clients aware of the upcoming events and activities of your company. 6) Conducting a free live training session for the audience. Read more at: https://thenextscoop.com/boost-business-facebook-live-videos/

 

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All About Google's Accelerated Mobile Pages

Google's Accelerated Mobile Pages (AMP) now represents 7% of traffic for top publishers in the US which would likely increase in the coming years, especially as smartphones have become the dominant way for consumers to interact with the world around them. Digital transformation is upending the media industry in so many ways, and brands will have to keep a close eye on developments like AMP to make sure the experiences they deliver are stellar. It will be interesting to watch AMP in the coming years as it is setting itself up to disrupt not only the mobile web for the media industry, but also the mobile web as a whole. Read more at: https://blogs.adobe.com/digitalmarketing/analytics/google-amp-one-year-later/

 

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BUSINESS GROWTH THROUGH FACEBOOK

Facebook is a global social platform which helps in building relationships and connections, and is extremely beneficial for the businesses looking for their promotion in order to achieve a substantial growth. The best way to reach out to maximum number of people in a short span of time is to get connected through facebook groups. Following are  the key strategies to a successful networking strategy that will drive more people to your page on facebook: 1) Sharing the main components of the article being published on your website about your company with the facebook group members. 2) Sharing the upcoming programs of your organisation with the facebook group members apart from publicizing on the facebook page. 3) With mutual conversations, trying to figure out what are the interests of the target market. 4) Through sharing informations, elevating the curiosity of the audience to know more about your business's page on facebook. Read more at https://www.entrepreneur.com/article/296435

 

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What can benefit the business most?

When combined with direct mail, social media marketing can open the portal to a powerful promotional strategy?  The three C’s of social media marketing make it clear that you really have nothing to lose – and everything to gain – by establishing an active, and lucrative, online/offline presence. 1.) C is for content: Being seen and listened to is everything when it comes to making an impact on your customers, and attracting new business. 2.) C is for Connecting: Research indicates that there’s every reason to believe that connecting with your customers through various social media channels will lead to greater brand loyalty. 3.) C is for conversions: Every conversion starts with a conversation, and there’s no better place to communicate regularly with your ideal market than at hangouts like Google, Twitter, Pinterest, and Facebook. Read more at: http://www.business2community.com/social-media/3-cs-social-media-marketing-01864077#Oq3u08OGbAqj4KQR.97

 

 

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WhatsApp money transfer via UPI

Messaging application WhatsApp has initiated discussions with Indian banks and other institutions to allow its users to make payments via United Payments Interface (UPI), which facilitates instant fund transfer between two bank accounts on the mobile platform. With UPI allowing instant settlement of funds between peers, all banks need to do is to integrate their systems with WhatsApp, which can identify the correct recipient. Read more at: http://economictimes.indiatimes.com/industry/banking/finance/banking/you-may-transfer-money-via-whatsapp-soon/good-news-for-you/slideshow/59281092.cms

 

 

 

 

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Flipboard- As a platform for blogs

Flipboard can be used for client branding products but also used as a blogging tools these days. There can be different blogging approaches. 1)The Flipboard Traditional Blog: For an easier read, articles from existing blogs are added. It helps in subdividing categories and is a great method to share. It helps in gaining visibility. 2)The Flipboard Enhanced Blog: It is a higher version which includes the ones in traditional blog plus the Flipboard tools. It is easy to read and if you are not interested then you can ‘flip’ to the next section. 3)The Flipboard Supercharged Blog: The entire blogging happens in the app. It is an ideal format for personal branding and public speakers. The other two styles of blogging can also be followed with the last one to add more content. After you are done with it, what’s next? Now invite other bloggers to share their stories in your magazines. This method is of tremendous potential if one has a business. Read more at: http://www.business2community.com/social-media/effective-use-flipboard-using-app-blog-01866368#5sc8IXrgOJLbeHfU.97

 

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Role of blogging in social media marketing strategy

Businesses can get recognized by various methods. But we need to consider the effectiveness and results of these methods. Social media when combined with right content can do wonders. There must be a good starting point at first. Then we create funnel method using the blogs. First, we set the goals and then do continuous evaluation at a regular interval. We must ensure that our blog posts create an impact on people. Then only we must publish the blogs and create a marketing collateral. These posts must be shared among the various social media platforms. The idea behind the funnel strategy is that the content should be apt and the targeted audience should be attracted towards it. Read more at: https://www.entrepreneur.com/article/296052

 

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Chatbots And Social Media Marketing Strategies

Nowadays, marketing is not possible without social media and the chatbot has become the newly-adopted social media tool. Chatbots helps in your social media marketing strategy and also increases website traffic and sales while providing Artificial Intelligence assistance which in turn will help you to communicate better. Use chatbots as an analytical tool and optimize it for conversions. Read more at: https://www.entrepreneur.com/article/291997

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Bots and its use in mobile apps

It is hard to believe that Bots will replace websites and mobile apps, but there are some logical reasons why that is possible. Messaging apps are growing very fast and if this becomes a popular way of communication, then every business is going to need a way to engage on these platforms. Bots will be faster than websites and mobile apps will be smart enough to understand what are you saying by their Artificial Intelligence power. Bots don’t need to be downloaded like other mobile apps. Bots will be easier to use than any other technology ever created. Read more at:https://chatbotsmagazine.com/how-bots-will-completely-kill-websites-and-mobile-apps-656db8e6fc03

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Social networks and bots

Social Media is the most important tool used for Business. Big Brands take help of social bots to improve their customer process. The Researchers from University of Southern California and Indiana University found that between 9%-15% active Twitter accounts are social bots and the accounts are controlled by software which is algorithmically generating content and establishing interactions. Read more at:https://www.entrepreneur.com/article/290645

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Introduction To Chatbots And Its Future

A chatbot or talkbot is a computer program which conducts a conversation via auditory or textual methods. The service could be ranging from functional to fun, and it could live in any chat products like Facebook Messenger,Text Messages, etc. There are two types of chatbots,

1.Chatbot that functions based on rules and  2. Chatbot that functions using machine learning or AI.  Chatbots  are  gaining popularity  as people are using messenger apps more than they are using social networks. To know more about chatbots, read: https://chatbotsmagazine.com/the-complete-beginner-s-guide-to-chatbots-8280b7b906ca

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Social media strategy- 4 steps

This article link describes how to generate business from social media for B2B companies. The 4 steps are: 1) you should first see which channel they are engaged with then don't only show you follow the prospect but you should also engage with their content. 2) You should make your email signature interesting. There are many ways to do that for example you can add P.S. message in the end. 3) There should be a strategy to distribute your article, since there is no point of writing a book if nobody reads it. You can use the strategy of email signature, you should also set up a blog retargeting the social media. 4) Direct message via different social media programs should be sent this is equivalent to door-to-door selling. This is a cheaper and more effective solution. Read more at: https://www.entrepreneur.com/article/295649

 

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Comparison between Facebook and YouTube

According to a comparative study, Facebook shows a lead of 110% over the last few months. Dominance of Facebook videos over social media continues to grow. 167000 profiles were examined by the social media analytics and it was found that 47% of those profiles used videos of some sort in their campaigns. The study also said that the 90% of them used Facebook’s native video tool, YouTube was preferred by 30% and 9% used other sources. Some videos on Facebook are shared 4.5 more times than YouTube. Read more at: http://economictimes.indiatimes.com/magazines/panache/facebook-videos-dominate-social-media/articleshow/57686077.cms?from=mdr

 

 

 

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Enhancing LinkedIn Usability 

LinkedIn is a tool that can be used to build relationships and grow businesses. Dux-Soup , a Chrome plug-in can be used to add tags and make notes and keep track of profiles visited daily. Nimble helps to save contact details on LinkedIn on Nimble account. LeadGrabber Pro is a tool used for web scraping all the information about the customer from LinkedIn and builds a list. Sales Navigator filters the leads that are specific to the industry of the marketer and saves the contact details in business accounts (ABM).These tools would enhance the experience with LinkedIn. Read more at: http://www.razorsocial.com/linkedin-tools/

 

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Tips to be careful with social media

One should search himself online and keep track of photos. There has been continuous warnings from the guidance counsellors. Research says that at the time of admissions the profiles of the students are checked by the institutes, which might lead to the revoke of admission. One also shouldn’t post false information about the wrongdoings. Posting forbidden information online is considered illegal as it may violate institutions rule. It should also be made sure that the information entered by the individual is appropriate about name, email address, etc. these information must not be made to look unprofessional in any manner. Also others should be treated nicely on the social media including comments and trolls. Read more at: https://mobile.nytimes.com/aponline/2017/06/19/us/ap-us-college-admissions-social-media-tips.html?rref=collection%2Ftimestopic%2FSocial%20Media&action=click&contentCollection=timestopics&region=stream&module=stream_unit&version=latest&contentPlacement=7&pgtype=collection&referer=https://www.nytimes.com/topic/subject/social-media

 

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Reasons Why Smart Money is Focusing on Social Media

An earlier group of advertisers targeted Newspapers and TV, but now they have moved into social media. So, money is flowing to social. Spending on LinkedIn, Twitter and Facebook marketing continue to accelerate as mobile adoption and time spent on internet increases. In this manner, in the coming years Internet ad will surpass television. The shift to mobile and increased time spent with digital is having a major impact on social platforms. More people are engaging with brands on social. SEO (Search Engine Optimization) is social now. Even the news is on social now. You can read fastest news on Twitter than on any other websites. Researches show that the consumers who include social media as part of their shopping process are four times more likely to spend more money on purchases. Most of the audience is on social. So, many marketers who've been using social for at least two years say it helped them improve sales. Read more at: http://www.business2community.com/social-media/smart-money-moving-social-01863316#LvrcWTpZ5JmxR8qb.97

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India’s role in Digital Privacy 

In a world where Digital Privacy is under threat, India has a huge role to play. Google, Apple, Facebook, Amazon, Twitter and Uber are huge data miners, that sell their data for their profit and have been US government’s primary national security intelligence resource. On the contrary Indian internet industries can provide privacy respecting services that compete directly with services provided by the US data miners, priced reasonably in local terms in all the developed and developing societies because India has enormous potential and talent to provide such services and help end the privacy invasion. Read more at http://blogs.timesofindia.indiatimes.com/toi-edit-page/head-off-digital-colonialism-how-indian-it-can-compete-with-google-and-facebook-and-show-the-world-a-better-way/

 

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Gauge Purchase Intent through Social Media Analytics

Customers do online and offline research, take the recommendations of friends and family and go through product reviews before buying a product . This is where social media plays an important part in marketing. Brands find social media analysis necessary to quantify purchase intent. The three ways to get richer insights are

1. Analyze social media to understand the number of buyers interested in the product.

2. Buzz around the launch of a product reflects the purchase intent of the product.

3. Conducting a competitive analysis of the brands with the help of social media can help the brands to be better.

Read more at http://marketingland.com/social-shopping-use-social-media-analytics-quantify-purchase-intent-214173

 

 

 

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Make Instagram Followers your Customers

The product, service or program one offers is to help or reach out to the people who needs. So, choosing the platform wisely to reach out to the audience is important. One should be different in advertising or delivering promises. If one's marketing isn't different he will simply compete on price and compromise on quality thus starting a downfall. Instagram offers value in one's Instagram bio telling others why they should like the page and how will they be benefited. Using the power of hashtag, making sure that the posts and ads is about target audience, interacting with followers and convincing audience how one’s product can be beneficial is important. Following all of these will help one be the leader of the marketplace. Read more at: https://www.entrepreneur.com/article/293713

 

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