Social media marketers have invested a huge contract of time, force and attempt in creating completely crafted tweets to followers -to spread knowledge and share substance related to their brand. Recently, however, a Gallup Poll revealed that a majority of Americans believe social media have no effect at all on their purchasing decisions. According to a survey, 62% of public in the U.S. e.g.Facebook and Twitter, do not have any influence on their choice to buy goods and services. Only 30% said social media have some influence and a much smaller 5% said they have a great deal of influence. According to psychology theory, predicts that people tend to see that group communicated messages have a greater result on other than on themselves.  Nielsen data showed that 92% of people trust recommendations from their networks, posts shared after associations with a brand in the form of social word of mouth. This doesn't mean that these people are easily manipulated and falling victim to marketer's "set-ups." Rather, it means marketers are reaching their target influencers. - See more at: http://www.gosigmaway.com/easyblog/entry/the-big-argument-does-social-media-control-purchasing-decisions#sthash.FISv9ViS.dpuf