SigmaWay Blog

The product, service or program one offers is to help or reach out to the people who needs. So, choosing the platform wisely to reach out to the audience is important. One should be different in advertising or delivering promises. If one's marketing isn't different he will simply compete on price and compromise on quality thus starting a downfall. Instagram offers value in one's Instagram bio telling others why they should like the page and how will they be benefited. Using the power of hashtag, making sure that the posts and ads is about target audience, interacting with followers and convincing audience how one’s product can be beneficial is important. Following all of these will help one be the leader of the marketplace. Read more at: https://www.entrepreneur.com/article/293713

Manchester United has overtaken Real Madrid to become Europe's most valuable club in terms of enterprising value. Real Madrid and FC Barcelona are in the second and third places respectively. Manchester United's value crossing the record 3 billion euro mark even after finishing 6th in the recently concluded English Premier League delineates the ever growing popularity and fan base of the English giants. The phenomenal achievement of the English clubs is mainly because of the extraordinary broadcasts.Chelsea,Liverpool,Manchester City,Tottenham Hotspur and Arsenal feature in the top 10 from England along with Bayern Munich from Germany and Juventus from Italy.Read more at: http://www.independent.co.uk/sport/football/european/manchester-united-real-madrid-barcelona-arsenal-liverpool-most-valuable-club-europe-a7764636.html

Social media posts have been successful in attracting mass tourists in photographic outdoor locations. However, extra attention from selfie -snapping tourists can be harmful to the places. More number of people visiting these locations is a good thing, but polluting the place is not. Similarly, some people tend to pick up rocks or flowers, hampering the beauty of the location. Non-awareness among some tourists creates a problem. Social media posts, however, have managed to create certain groups, which picks up trash from popular trails in weekends. Thus, social media is not all bad. Read more at: https://www.marketplace.org/2017/05/29/business/how-social-media-hurts-and-helps-great-outdoors

International money transfer service TransferWise has introduced a new Facebook Messenger bot which allows customers to send money and create rate alerts directly from within Facebook Messenger. An automated customer service bot guides users through money transfers, which can be made from the U.S., Europe, Australia, and Canada. You can also set up rate alerts through Messenger, meaning you'll receive a daily update on the rates between your preferred currencies. It will notify you when the foreign exchange rate you are interested in reaches a certain level. Read more at: http://www.dailyherald.com/article/20170225/business/170229808/

Blogging and social media must coexist, complementing each other. The first step is that content should be of high quality but what if it has no viewers? To run a successful blog, one has to engage with the audience via social media and always interact. So, instead of pleasing others to share your blog, the trick is to find a piece of article/news which is performing well and all you need to do is improve it. It should be rich in content. You must find your own way to improve one's digital strategy. Read more at: https://hellboundbloggers.com/articles/blogging-social-media-intertwines/65003/

Social media marketing can be used to generate leads and drive growth. According to the author, to survive the present competition, most ecommerce owners influence their target audience through social media. Social media provides a global platform and an effective one. Successful marketing can be ensured by choosing target audience and then choosing social media sites accordingly. Effective content strategy and effectively managing customer service can go a long way. Starting a loyal community to the target audience is also important. Keeping the rivals one step behind requires engaging with potential customers, making social media marketing absolutely necessary. Read more at: http://socialbarrel.com/why-social-media-marketing-matters-in-ecommerce/110855/

We need social listening tools to execute a perfect strategy. Regular social media monitoring is not enough. A social listening tool that informs you whenever your company name is mentioned online and there are many such benefits. Top list of such tools: 1) Brand24: where you can view what people are posting about your company on social media in real-time. You can respond to these comments directly through the Brand24 dashboard. 2) Aware: This is a very effective social listening tool that lets you track real time updates on various websites and track keywords in any language.3) Mention: it too helps to keep track of what people are saying online. Mention provides detailed analytics to help you measure and analyze your results. This includes checking the sentiment impact. The data is presented in the form of easy to understand graphs. Read more at: http://www.socialmediatoday.com/marketing/3-top-social-listening-tools-you-should-use

Making social media contents attractive is a not a difficult task. It just requires certain techniques. According to the author, the headline and the first ten words are important. Quirky verbs, uncanny twists and surprising examples can do the trick. Keeping readers engaged after attracting their attention requires simple stories describing certain events that transform the protagonists of the stories. Another important factor is an implicit story structure. Specific details should be used to deliver the message. Authenticity and stories reflecting the vision of the company are the key elements to draw and sustain customer attention. Read more at : https://www.entrepreneur.com/article/273733

Social media has brought revolution in the field of marketing and business. By incorporating social media into business, it helps marketers to keep up with users demand and continuously improving their enhancements and improvement to make their relevance in the marketing world. There are more than 2 billion advertisers who use Facebook as a media platform to market their business. Marketing through social media is much more cost effective as compared to traditional marketing models which requires a size able budget for printing brochures or hiring people. It also gives the brands an exposure to expand its fan base through regular interactions with followers and working on the feedback. Expansion of social networking in business gives opportunity to corporations of all sizes to build a strong network of loyal customers by providing efficient and cost -effective networking and communication. Read more at http://www.socialmediatoday.com/social-business/3-awesome-reasons-why-businesses-need-social-media

When you have a small business, you need to draw attention of customers. So writing blogs will help to bring traffic to your website and also helps in the generation of leads. When your small business grows, you can outsource it. These are 3 sign’s when you should realize of outsourcing blog writing:

• When you are posting late or don’t post regularly then visitors may lose interest, which may also impact in attracting new visitors.

• When you feel that you are bored or sick of writing about the same topics, you may outsource it.

• When you don’t find any improve in traffic, leads and ultimately customers, you may need to bring some change or hire a professional who can fix the issue of your business blogs.

To know more please read the following article by Jennifer Mitchell:

http://www.business2community.com/blogging/3-signs-time-business-outsource-blog-writing-01817114#U605wbKfpySXOJVP.97

Social media is inextricably related to almost every aspect of daily life. It has changed the  communicate mode, how we exchange information, and how we take decisions. Instead of looking up to television for news and entertainment, audiences now tend to look to Facebook and Twitter to learn about the world around them; in lieu of reading magazine articles about where to shop, eat, and vacation, consumers now seek out recommendations from YouTubers, Instagrammers, and Snapchat stars.

In response to these trends, influencer marketing has increasingly replaced traditional forms of advertising as one of the most effective ways to reach online audiences. Despite the growing popularity of this kind of marketing, however, many marketers are still unsure how to leverage the influence of social media stars to develop, launch, and measure effective influencer marketing campaigns. These days, launching first influencer marketing campaign can seem like an inhuman task, especially for marketers who have never worked with social media stars before. Hence, we will break the process into ten manageable steps to help companies navigate the complexities and avoid some of the common pitfalls associated with influencer marketing campaigns:

Read more at: http://www.business2community.com/marketing/10-steps-launching-influencer-marketing-campaign-01705413#ERQ6R9yjcB12qcro.99

It has been estimated that an average person spends half an hour to one hour per day on various social media platforms, which amounts to almost two weeks in the course of the year.

This statement should provide enough incentive for businesses to get hold of the utilities of social media marketing; though at the same time it is necessary to consider that social media management is extremely tedious and time consuming. While maintaining the busy life of a small business owner, dedicating time as well as resources to advertise business on social media can prove to be costly.

Yet it is extremely necessary for small businesses to ensure social marketing to gain on various factors like developing connections or creating more promotional opportunities for customers to ensure advantage of business

Consider these four reasons given below as to why you should be using social media marketing for your small business: http://www.business2community.com/social-media/social-media-marketing-4-reasons-small-business-invest-01705099#jMzMGG2ZBxxrD10z.99

 Snapchat, a mobile app that launched 4 years ago, have taken the app industry by storm. Over 150 million people now use Snapchat to send photos and videos—called Snaps—to their friends and followers and watch 10 billion videos every day. Snapchat recently launched a plethora of advertisement features for business, with the biggest rollout being Snap Ads-Between-Stories. Advertisements will now appear in between Snapchatters’ stories. Although they can be skipped, and won’t be inserted into the stories themselves, but will occasionally appear full screen with sound when Snapchatters will change from one story to the next. To know more, read on: https://blog.hootsuite.com/snapchat-for-business-guide/

Twitter hires ex-apple worker, Alessandro Sabatelli who is an interface designer and joined as the Director of VR and AR. He is also the founder of Ixomoxi. He will be working on the machine learning and AI team-Corex. Sabatelli will also work on Magic Pony, a technology that enhances video and image quality on twitter. By combing Machine learning and augmented reality together, Twitter can develop snapshot features like Face Swap etc. Also, augmented reality can combined with geolocation and geotagging tool. Read more at:  http://tech.firstpost.com/news-analysis/twitter-hires-ex-apple-designer-as-director-of-vr-and-ar-322924.html?utm_source=top_stories 

Fed up from the endless advertisers, publishers and contact posts on Facebook? Well Facebook is updating its feed algorithm which will more priority for the friends post over ads, etc. Seems like Facebook wants to stick to its main principle 'Connecting people, places. Starting with people one is friends with on Facebook'. Many updates have been done already in the past like to reduce the amount of posts about friends liking or commenting on some post. It is clear that Facebook doesn't want to get into the business of spreading news issues the world should read about. But rather show articles, which are informative and interesting. Read more at: http://www.forbes.com/sites/kathleenchaykowski/2016/06/29/facebook-tweaks-news-feed-algorithm-to-prioritize-posts-from-friends-you-care-about/#5b0bbedb2598

Prisma can be considered as one of the best examples of viral marketing in 2016. Social media sites are flooded with pictures from this application. As a marketer what you need to see beyond these pictures is why the simple photo filter app is gaining popularity with no efforts to promote it at all. The users promote the app on their own, for reasons like the simplicity of the application and easy integration of the app with the social media. Another smart trick that Prisma teaches us, is to offer a better alternative to products already being used by the customers instead of trying your luck with something totally new. The way Prisma used IOS to tease Android users and build the urge in them for the app, is another very smart technique to popularize your platform. Resist the urge to market more than needed instead let your customers market for you. Read more at: https://www.entrepreneur.com/article/280101

In order to have an extensive customer base, inclusive of people from all over the world you need to check how efficiently you manage one of the most difficult tasks of targeting the right group of new consumers. When you know you are the lucky one to take birth in digital era, then be luckier and use it to sell information and subscription to the world. Sometimes staying quiet might help so please do not engage in any sort of politics over social media, which relates to the sentiments of your customers. This goes without saying, appear in all major social platforms and avoid the smaller ones. Boosting about the quality you provide accompanied by strong testimonials might help you to draw attention of the new customers. Read more at: https://www.entrepreneur.com/article/279226

Twitter will now be shaking hands with a machine-learning startup that specializes in working with images, to deliver better video and picture content to expand its Machine Learning and AI parts. According to the sources, nearly $150 million is invested in this machine learning startup. A team of engineers will help Twitter by letting the users explore new experiences and share them. Read more at:  http://economictimes.indiatimes.com/small-biz/startups/twitter-allows-users-to-share-140-second-videos/articleshow/52848116.cms

An image speaks a thousand words but a video speaks thousand sentences. May be this is the reason one should pounce on the opportunities like Periscope, Blab and Facebook Live Video that allows you to reach out to your customers using video livestreaming. You can use Facebook Livestreaming to Livestream either with the entire audience or just the selected followers. It also allows you to save the video for later use. Using the mobile app Periscope you can broadcast to your twitter account (it’s a must) followers. However, you need to ensure that you save the Periscope’s stream or the autosave broadcast setting is enabled. Whereas, Blab.im saves you from any such obligation to integrate with any social media sites. These apps can be used to launch a product, give live training, build customer support and to boost the live events in your business. Read more at: https://www.entrepreneur.com/article/279538

Ever since its launch in 2012, Snapchat has been growing its customer base massively.  In the competitive environment in which a startup constantly strives to prove itself it becomes necessary to have transparent and clear communication. A startup can build transparency and trust by leveraging useful snapchat features. Using the short lasting snaps one can establish brand persona amongst targeted audience. Using geo-filters and 3D tickets to tell stories about your brand that leaves a longer impact on the customer’s mind is also a good way to keep your customers glued to you. Startups can also use the app in order to campaign or receive customer feedbacks. Read more at: https://www.entrepreneur.com/article/279635