SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Cyber security tips

Cyber security is evolving, and it is not advisable not to follow the techniques that you have already used to mitigate risk. This article link gives you some suggestions to get your company well-equipped for 2020 and all the threats it could bring. They are: Implementing AI Into Your Strategy, Keep All IoT Devices Secured, Teach Employees About BEC Phishing Scams etc. Read more at: https://it.toolbox.com/guest-article/6-it-cybersecurity-tips-for-2020

 

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Know all about Managed Service Provider

Nowadays, managed service provider or MSP is becoming important as several organizations outsource IT processes. It is a good sign, but you need to have a MSP contract and must know what kind of information to be included. This article tells us about six things that you need to include in an MSP contract. Read more at: 

https://it.toolbox.com/articles/6-things-to-include-in-your-managed-service-providers-contract

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Know about different types of mobile geolocation marketing

Marketers are discovering different ways to utilize location marketing but, the most prevalent is mobile geolocation marketing. According to a report, it is found that almost 9 in 10 marketers found location-based advertising and marketing resulted in higher sales, further supported by growth in their customer base and higher customer engagement. This article explores different types of mobile location-based marketing. Read more at: 

https://www.business2community.com/marketing/location-based-marketing-on-the-rise-02242118

 

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Predictive analytics and IoT Data

It is a fact that Internet of Things or IoT is becoming predominant in business as you can gather data to analyse at real time. But, if it is not used diligently, it will be a cost and not an asset to the company.  Traditional business intelligence shows only IoT data from the past but with predictive analysis tells what to do with that data now. This article tells us some common useful applications of predictive analytics on streaming IoT data. Read more at:

https://it.toolbox.com/articles/4-useful-applications-of-predictive-analytics-on-streaming-iot-data

 

  

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Know more about managing business uncertainties

Business always involve uncertainty even if the economy is conducive to do business as clients come and go, competitors enter and leave the market; leases are not renewed, technology changes overnight. This article give us valuable tips on how to manage business uncertainty easily. Read more at: 

https://www.business2community.com/strategy/5-tips-on-managing-business-uncertainty-02242242

 

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How to keep customers happy with the help of ERP system

It is a fact that ERP or resource planning platform can manage the key business activities like production and supply chain operations. But, nowadays, this ERP system when integrated with machine learning technology, also plays a vital role in keeping your customers happy. And this ERP system can have greater control over the products they eventually receive, thus cutting down on errors. Read more at:  

https://it.toolbox.com/article/how-erp-can-help-boost-your-customers-satisfaction

 

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Why B2B brand awareness is important

Many businesses spend a ton of time, effort, and budget to get visitors to B2B website but do not put any effort into staying in front of a website visitor once they leave the website.  Building brand awareness is important as creating brand awareness is critical to the success of your business. There are many reasons as to why it is significant to create brand awareness. Read more at: 

https://www.business2community.com/b2b-marketing/7-b2b-marketing-strategies-to-build-brand-awareness-02233409

 

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Know the trends of performance management

According to a research, it was found that 58% of companies do not even believe performance management is an effective use of time. And that is why nowadays, organizations are continually updating their performance management systems to achieve better results and improve the process. This article explores some of the most common trends that can add value if implemented effectively. Read more at: 

https://www.business2community.com/leadership/8-tips-for-improving-performance-management-02234109

 

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Need for social media optimization for small businesses

Nowadays, the internet is transforming the way companies find and reach their customers. It is a fact that these small businesses are no longer reliant on billboards and television ads to gain visibility as they can launch powerful, focused campaigns to target their specific niche in the market. In a study it was found that organic searches are favored 94% of the time, and according to another research, the first page of links receives 92% of all clicks. This article explores why a strong search engine optimized content strategy is needed for small businesses. Read more at : 

https://www.business2community.com/seo/seo-for-startups-how-your-business-can-benefit-02233145

 

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How Artificial Intelligence is redefining industry

The Artificial Intelligence industry is growing at an exponential rate and the artificial intelligence market is projected to grow in value to $191 billion by 2024 with a CAGR of 37%. Artificial industry has the capability for machines to make decisions based on logic, data, and information from the past is impacting several industries. From self-driving vehicles to chatbots, thus transforming the way business is done on a global scale. Read more at: https://www.business2community.com/business-intelligence/artificial-intelligence-is-redefining-these-5-major-industries-02232853

 

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Discover the latest trend in eCommerce

A new study has discovered ecommerce marketing insights about the current state of online shopping and how marketers need to adapt to the latest trends. These key findings from this report revealed that customers want guidance. They also want guidance regarding shipping matters. This report also found about that content is important, marketplace dominates and son. Read more at: 

https://www.business2community.com/ecommerce/ecommerce-marketing-trends-in-2019-02204048

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Improve marketing strategy with the help of Artificial Intelliegence

Business world is now dominated by artificial intelligence and there is no exception in the world of marketing intelligence too. It is found that the future of marketing will be transformed by a powerful, nonhuman force i.e. artificial intelligence. But, even at present, AI and marketing-powered solutions can rationalize your marketing efforts and give you an edge on your competition. Read more at:  https://www.business2community.com/marketing/4-ways-ai-can-improve-your-marketing-strategy-02190347

 

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How to overcome the challenges of hybrid cloud

Everything is in the cloud, but there are many challenges. So, with knowledge and a bit of planning, your company can avoid many of the challenges associated with migrating to a hybrid cloud solution. It is important that you research your cloud partner thoroughly to verify that that provider takes all the necessary steps to ensure security for its clients. Read more at: 

https://it.toolbox.com/blogs/carmashoemaker/overcoming-the-challenges-of-hybrid-clouds-040919

 

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Strategy for mobile app development

Mobile users are growing across the world and so seldom does people login from their desktop. Therefore, if you have an aggressive business strategy, then you should think of creating a mobile app and choose a mobile app service provider. But, knowing the functional steps before processing is also essential. Know about these functional steps at: 

https://www.business2community.com/mobile-apps/5-steps-for-mobile-app-development-strategy-02191303

 

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How to make a smart social media marketing plan

Nowadays, brand audience controls what they want to see on a smart phone, tablet, computer or television. So, organizations need to connect with your online community and build relationships in a meaningful way. Therefore, smart social media marketing for your brand should begin with a focused strategy. This article explores the ways to build your personal brand and convert leads online. Read more at:  

https://www.business2community.com/social-media/how-to-use-social-media-the-right-way-for-building-more-leads-02183925

 

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Expected potential of AI technology

Nowadays, everyone is talking about artificial intelligence. The expected potential of AI technology is based on increasing the availability and usefulness of expert knowledge. It is this potential which will affect many diverse areas like education, commerce, government, medicine, and manufacturing. It is a fact that one of the most important results of work on artificial intelligence has been a refinement of techniques for obtaining and structuring the knowledge of experts. Read more at: 

https://it.toolbox.com/blogs/craigborysowich/the-basis-for-the-potential-in-artificial-intelligence-032519

 

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How IoT collects data

We all know that Internet of Things or IoT can monitor and measure data in real time. These data in return offers valuable insight to help save time, energy, and money. But, do you how are IoT data collected, processed, and analysed? Data are collected from security systems, smart appliances, smart TVs, and wearable health meters. Data are also collected from commercial devices including commercial security systems, traffic monitoring devices, and weather tracking systems. Read more at: 

https://it.toolbox.com/blogs/carmashoemaker/iot-data-how-to-collect-process-and-analyze-them-032619

 

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Importance of video marketing

Nowadays, effective B2B video marketing content is helping firms to tell compelling stories, thus showcasing their expertise or company culture, and boost conversions. It is a fact that video already governs social media, and it is now becoming central to any marketing strategy. So, it is time to start to incorporate video content into your marketing strategy. This article explores seven ideas of how you can leverage video to create excitement, build relationships and engage with clients and employees. Read more at: 

https://www.business2community.com/b2b-marketing/7-ways-to-leverage-video-in-your-b2b-marketing-strategy-02178913

 

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The three emerging IT technologies

In this rapidly advancing digital age, information technology is evolving from being a reactive organization with limited agility to be a predictive business enabler that foresees and anticipates business needs. So, the key in developing this competence is streamlining IT processes and working smarter, not harder. With this in mind, the author, Rose de Fremery, tech writer, takes a look into three technologies that are transforming business and IT operations today. These technologies are Cloud Computing, Artificial Intelligence and Automation. Read more about these technologies at: https://it.toolbox.com/article/3-technologies-that-are-transforming-business-and-it-operations

 

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Local Branding Strategy

To be successful in your new business idea, it is important to have a successful strategy to bring in local customers as local branding gives you chance to form a bond with a local audience and drive sales to new heights. This article by Rolando Herrera (VP of Marketing and Co-Owner of Insignia SEO an Austin SEO Company) explores some helpful strategies that help to boost your local branding with ease. Read more at:  

https://www.business2community.com/branding/4-rules-to-create-a-strong-local-branding-strategy-02176527

 

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