Planning to launch a new product needs analysis and extensive data collection. You can select target audience based on customer data. This article explains the various reasons as to how customer data make a difference for your business. Read more at: https://www.business2community.com/big-data/the-importance-of-data-in-powering-marketing-strategy-02427041

Digital marketing is becoming a popular trend nowadays. It not only provide us in depth knowledge of our customer needs, but also real time info graphics. So here are six easy way to understand how to capitalize digital marketing from blogger to marketers. 1. Identifying audience will allow you to target your marketing strategy directly to the people who are willing to commit to a purchase, sign up or contact you directly.

2. Understand the most important platform where can you find your customer in the social section. 

3. Convert a new customer to a loyal one by providing lots of offers and facilities for his/her first visit to your website

 4. Create a quality content and make it more relevant to your customer. It will eventually increase your SEO.

5. To facilitate a powerful presence in social sector or digital media you need a well-trained PR team 

6. The best thing about digital marketing is that you can take advantage of numerous online tools to get incredibly accurate data about the effects of your campaign. So always analyze.

To read, follow: https://tech.co/6-ways-improve-digital-marketing-strategy-2016-05

Mobile as a technology and mobile marketing is evolving very fast. Consumers, businesses and marketers are doing everything to adapt to the changes in this technology. Brands should pay attention to the growing mobile space in 2015. Read more at:  http://www.business2community.com/mobile-apps/mobile-technology-marketing-strategies-that-matter-in-2015-01336265

Millennials are the young adult between the age group of 18-34 years and according to reports total buying power will fetch $1.3trillion annually.  Millennials are diverse in terms of attitude, behavior and language, due to which marketers are facing problem in targeting them. According to Sujan Patel (Entrepreneur and Marketer, VP of Marketing at When I Work), there are some common characteristics shared by all of them. He discussed some tips on targeting millennials, they are:
• You should have an attractive mobile marketing
• Target social groups, instead of life stages
• Be relevant and engaging
To know more about these tips, please follow this link: http://www.entrepreneur.com/article/246199

In today’s competitive world, most of the organizations have a social media marketing as the part of their marketing strategy. But most of the time they won’t get success. Here are some common mistakes are discussed:

·         Choosing an incorrect platform.

·         Doing too much or too little.

·         Ignoring content marketing.

·         Inappropriate content or self-promotion.

·         No personal branding.

·         Canned responses to negative comments.

·         Not aligning with the target audience in terms of tone and messaging.

Here are some tips for choosing a right platform:

·         Facebook can be used for leveraging the community efforts and building trust.

·         Twitter can be used for broadcasting your messages and connect with thought leaders and people.

·         LinkedIn can be used for targeting a professional audience.

·         Google+ can be used for SEO efforts.

To know more about these mistakes and solution, read an article “7 deadly sins of startup social media marketing” by Radha Giri, http://yourstory.com/2015/05/social-media-marketing-deadly-sins/

In this digital world, continuous innovation in marketing is very important to have a competitive advantage. The traditional ways of marketing are no longer effective, but marketers need to build engaging ads to attract customers, which leads to the development of touchpoint marketing. Touchpoint marketing aims to build a contextual customer experience across every online and offline touchpoint. This approach can help in building loyalty and engagement of customers.

Here are some tips to make touchpoint marketing effective:

• Create an emotional customer experience.
• Move from linear marketing to the customer life cycle.
• Shift from personalized campaigns to contextual interactions.

To know more about touch point marketing, read the article link “touchpoint marketing helps you stay connected with customers” by Patrick Tripp (Senior Product Marketing Manager for Adobe Campaign) at: http://www.cmswire.com/cms/digital-marketing/touchpoint-marketing-helps-you-stay-connected-to-customers-029110.php

About 85% of the world's population has email accounts and check their email inbox daily. So, email advertising is becoming very important. Email Campaign is the cheapest way of advertising and generates the highest Return on Investment (ROI). Here are some suggestions by Justin Zhu (CEO of Iterable) on creating good a email campaign:
1. Map out the customer flow.
2. Master the balance of building your list, while not asking for too much.
3. Embrace marketing automation.
4. Offer value with every touch.
5. Recognize lapsed users and bring them back.
6. Perpetually tinker with A/B testing.
To know more about these tips, follow: http://thenextweb.com/socialmedia/2015/05/05/the-6-rules-for-creating-killer-email-campaigns/

Every businessman wants to enter into new market for growth or better opportunities, but most of the time they won't able to succeed because of competition. An article by Samit Varma (CEO of Pizza Studio), discusses about three components which can help organization to enter into the new market:

·         Focus on consumer impact: Provide high quality, consistent product. People buy products based on their initial experience, so try to make a positive impression. Customer satisfaction is the only key for success.

·         Allow for customization: Today’s customers believe in customization, so to succeed in new market an entrepreneur need to provide customized product with quick delivery.

·         Streamline for predictability: Consistency in operations is very important for timely delivery of products. Implementing forecasting and planning can help entrepreneurs.

Read more at:   http://www.entrepreneur.com/article/245813

In today's world, brands need to stand out and do something different. So, a new concept has come up. It is the concept of placing your brand in a subscription box.  Subscription box is a box that is received by subscribers periodically and contains products and samples. They can be used for customized market research and provides information about products and packaging. According to Euromonitor International, using subscription boxes will help to retain customers. Using this subscription box can reduce your marketing expenditure and help a company to reach a national audience, increase social traffic and sales. To know more about subscription box and its benefits, read the article linked by Aihui Ong (Founder and CEO of lovewithfood.com) at:  http://www.entrepreneur.com/article/245753

Mobile commerce (m-commerce) is a type of e-commerce conducted through mobile devices such as mobile phones and other mobile devices with a wireless connection - including smart phones (iPhones, Google Android), tablets (iPad, Amazon Kindle) and notebooks. M-Commerce also brings new opportunities for selling online, and mobile marketing can be used to extend online reach. Four things a company must consider while developing m-commerce marketing strategy are:

·         Reach: Tap into the uniqueness of mobile-first consumers.

·         Curate: Trigger impulse purchases through well-crafted offers.

·         Entertain: Make shopping fun and easy, not just cheap.

·         Lock in: Capture the loyalty of mobile shoppers early.

Read more at: http://www.mckinsey.com/insights/consumer_and_retail/learning_from_south_koreas_mobile-retailing_boom

According to Gideon Kimbrell (CEO of InList.com, Founder of Syragon), for developing a successful multi marketing strategy an organization need to follow some steps: • Take a decision with influencers or consultants who have experience. You can also choose social media influencers for posting information.
• Have complete knowledge about your customer’s behavior, which can be used in making marketing strategy and use CRM
• Business earns loyalty by engaging customers, so use high visibility placements.
• Asses your present and potential customers value.
For building a good marketing strategy, an organization needs to focus on the customer. Read more at: http://www.entrepreneur.com/article/245360

A combination of customer relationship management (CRM) and marketing automation can make an organization understand how to make effective marketing campaigns and what needs to be improved to make them even more effective. Marketing automation is ineffective if the integration of CRM and marketing automation is not correct. For CRM–marketing automation integration to be successful, all the parties i.e. from the sales team to the automation vendor must be at par and if data are inconsistent or duplicated, it can create problem in a marketing strategy or campaign. Read more at: http://it.toolbox.com/blogs/insidecrm/3-factors-to-consider-when-integrating-marketing-automation-and-crm-66138

Content marketing is a cost-effective marketing tool for any business and hospitals are no exception. Hospitals should consider content marketing to be an important part of marketing strategy. According to a study it was found that content marketing costs 62% less than traditional advertising and yields three times as many leads on a per-dollar basis. Jonathan Catley (MD Connect, Inc), writes in his article about how hospitals can incorporate custom content: http://www.socialmediatoday.com/marketing/2015-02-16/content-marketing-new-frontier-hospital-marketing

According to a recent report from Infusionsoft, it was found that 62% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 tactic in marketing strategy, 34% of people considered email as a top 3 tactic, 25% considered networking, 23% considered social media, 14% considered search engine and 13% considered content marketing. Read more at: : http://www.marketingprofs.com/charts/2015/26859/the-most-effective-marketing-strategies-for-small-businesses

Nowadays, selfies are very popular. But, the question is how selfies are relevant in promoting a business? Selfies has unlocked opportunities for brands to promote themselves online. They are highly effective at driving likes, shares, and comments. Brands can make use of this trend to increase awareness of their products and services. Noelle Federico (Business manager and CFO of Dreamstime LLC) writes in her article link about some tips to make the most out of selfies: http://www.marketingprofs.com/articles/2015/26755/selfies-for-smbs-marketing-strategies-not-just-for-teens-and-celebrities

Marketing is the most important aspect in business world. But, companies over market and under market their products. Overmarketing makes things worse. If you undermarket, you lose sales and if you overmarket you can turn prospect customers. The most common form of overmarketing in today’s world of email is sending too many messages to the same customer. Successful marketing can be described as giving the right message to the right customer at the right time through the right medium. CRM strategy prevents companies to over market their products  Rick Cook (writer of technology) writes in his article about some points to follow when implementing a successful marketing strategy. Read more at: http://it.toolbox.com/blogs/insidecrm/how-crm-prevents-overmarketing-62584

Earlier it was easy for marketers to advertise as there were few TV channels, newspapers and magazines. In this digital age, marketers need to identify and communicate benefits to consumers. Greg Satell writes in his article about some principles that will guide the marketers in today’s world. Read more at: : http://www.forbes.com/sites/gregsatell/2013/04/16/4-principles-of-marketing-strategy-in-the-digital-age/

Social amplification is a very useful tool for marketing strategy. But what is social amplification? Social amplification helps brands to amplify the reach of organic content and grow a community of loyal customers. It also helps brands reach the right audience through social networks. Jennifer Landry (freelance writer) in her article writes about paid social amplification. Read more at: http://www.marketingprofs.com/chirp/2014/26513/how-to-use-paid-social-amplification-for-your-brand-infographic

Organizations should keep their marketing strategy flexible. Goals and strategy should be different. Caroline Melberg (Chief Engagement Officer, Small Business Mavericks) writes in her article about some ideas of different goals and strategies that a company should follow. Read more at: http://www.socialmediatoday.com/content/your-marketing-strategy-flexible-0