Real-time marketing (RTM) is the latest trend in the world of digital marketing. But, we need to know what is RTM. Real-time marketing (RTM) is the practice of brands and media companies jumping on social trends to join conversations with consumers. In RTM, brands join conversations to become part of the trend. Read more about RTM, follow: http://digitalmarketingmagazine.co.uk/social-media-marketing/trendology-the-data-behind-real-time-marketing/1147

Marketers can understand customer behavior and also tell how consumers act at the point-of-sale. At the same time, they also want to analyze vast volumes of data to analyze and segment different groups and target customers and prospects. Read more about tips that will help marketing departments to deliver successful big data projects at Yves de Montcheuil (VP of Marketing at Talend)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-data/mining-for-gold-5-top-tips-for-marketers-to-get-the-most-from-big-data-projects/1146

NetFortris (Provider of cloud-based voice and data networking solutions), has launched a new version of Enterprise Contact Center solution. This version has new features which includes PCI-compliant credit card security, multimedia queuing, and skills-based routing. This new credit card security helps consumers to use a secure virtual keypad to enter credit card information. To know more, follow: : http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/NetFortris-Enhances-its-Enterprise-Contact-Center-Solution-100334.aspx

According to a recent study by CareerBuilder, it was found that 43% of retailers plan to hire additional workers for the holiday season. Now with the approaching holiday season there is an increase in call volumes. Companies need a way to handle all of these inbound calls. So, many companies are turning to virtual call centers. A virtual call center can help companies cut costs while still providing customer service. To know more, follow: http://www.business2community.com/sales-management/strategy-managing-high-call-volumes-holiday-season-integrated-virtual-call-center-01050802

There are many challenges that a contact center may face. But, one of the challenges is to improve the level of agent productivity while maintaining a high standard of service. Every customer requires attention, but sometimes the agents are not in a position to respond to every single customer and this leads to a lower level of service. A contact center can improve both agent productivity and the quality of service by choosing the right software. Carl Noblitt (VP Account Management, AireSpring), in his article writes about some ways by which a contact center can improve productivity. To know more, follow: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/873/Default.aspx

The main goal of business is earning profit. Companies should find ways to maximize efficiency and service without facing any cost reduction. One such way is by implementing Dynamic Scheduling System which will use the Geo-location information and track activities of your field service men. With the help of such information, a company will be able to know what your workforce is actually doing with their work time and can design a management strategy. Helen T Dellomes (Freelance Writer), writes in his article about how Dynamic Scheduling System can help you to boost your company's productivity. To know more, follow: http://ezinearticles.com/?Maximize-Your-Business-Profit-Through-Dynamic-Scheduling&id=8739980

Social media and smart phones help dissatisfied consumers to raise their voice. Most companies understand the extent to which a company’s image can be damaged, but many companies do not know that technology also exists to help and improve their customer service standards. To know more how Contact center management software can help companies to take corrective action, follow: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/869/Default.aspx

Many companies have found some ways to generate business results through collaboration. In a recent webinar, structured approach to social business was explored. But what is structured collaboration. Jim Lundy (CEO and lead analyst for Aragon Research), explains it as an association of existing social techniques with product management technologies augmented by predictive analytics. He also says that "Collaboration isn't new, but teams that move fast are going to do more collaboration. They're going to do it with more people. And they're going to get to those outcomes faster."  To know more, follow: http://www.cmswire.com/cms/social-business/the-next-phase-of-collaboration-getting-the-job-done-026898.php

Location-based advertising is new in the digital marketing industry. Now one can locate consumers down to the exact product they are examining in a store. This is called “hyper-local” data, and it’s an asset for digital marketers. Now one can find consumers and send location-specific messages. As a result, ads can be made individually more relevant. Specific data related to things like transit delays, real-time weather, and up-to-the-minute football game scores etc. can inform marketers to push relevant content. Read more at:  http://www.cmswire.com/cms/digital-marketing/location-data-fuels-the-future-of-marketing-026908.php

Healthcare IT outsourcing market (HCIT) depends on health insurance industry, healthcare systems industry, and pharmaceutical industry. According to a report, this industry is expected to grow at a CAGR of 7.6%, to reach $50.4 billion by 2018 from $35 billion in 2013. 72% of the global HCIT outsourcing market is from North America and is expected to reach $36 billion by 2018 from $25 billion in 2013. The factors which contribute to the growth of the market are the rising pressure to curb healthcare costs across the globe, growing need to manage cash flow in back-office administration and IT management systems of healthcare provider, payers. Read more at: http://www.reportsnreports.com/reports/267152-healthcare-it-outsourcing-market-by-application-provider-ehr-rcm-lims-payer-crm-claims-management-fraud-detection-billing-life-science-erp-ctms-cdms-operational-scm-bpm-infrastructure-ims-cloud-computing-industry-global-forecast-to-2018.html

AdvaTel, an Australian software company, developed BestTime, a product which improves productivity and also enhances customer experience. With the help of BestTime, potential callers can choose to receive a reminder via SMS or web page notification when the call waiting time is lower and it also helps in better management of a call center. Read more at: http://www.contactcenterworld.com/view/contact-center-news/totally-new-concept-in-call-center-management.aspx

A lot of automation is taking place in healthcare industry nowadays. Patient-focused customer relationship management (CRM) is gaining importance. Patients are using the Internet for their interactions with other companies. They perceive that health care providers who provide patient CRM are effective. These providers often have higher patient satisfaction scores. David Gillman (Analyst with Studio B), writes in his article the benefits who deploy patient CRM systems. Read more at: http://it.toolbox.com/blogs/insidecrm/health-care-crm-how-much-can-patients-do-on-their-own-63314

When a company implements CRM Solution, usability should be the most important criteria because it is found that CRM systems work only if they’re used; if the system is too complicated, it will never serve the purpose for which you purchased it. But, we should know what is meant by usability. Usability refers to the ease of use. It measures how well a user interacts with the CRM application. But, it is not this simple. There are many factors to measure usability. Jeff Orloff (an analyst with Studio B) writes in his article about usability in details. Read more at: : http://it.toolbox.com/blogs/insidecrm/usability-as-a-selection-criterion-for-crm-63210

In-memory computing (IMC) does not have any relationship with customer relationship management (CRM). But, when it is combined with columnar database structure, IMC has the potential to change the transactional side of business systems and processes. Majority of business software technology uses on-disk relational databases. But, it is changing. According to Mark White, Global Consulting CTO at Deloitte Consulting Technology, IMC will eventually become the new standard. Mae Kowalke (journalist and communications professional) writes in her article about how IMC can impact one’s business. Read more at: http://it.toolbox.com/blogs/insidecrm/3-ways-inmemory-computing-can-improve-your-crm-system-63229

CRM software is used in many organizations. But first, we need to know what a CRM Software is? CRM software helps to keep track of an organization’s current and future client interactions. There are many CRM solutions available in the market, and choosing the right one is critical. The right CRM solution should be used fully and should not hinder business processes or operations. Some CRM systems have extra features that may not be used to their full potential and therefore is a waste of money. Coordination across each department is another aspect while choosing a good CRM. But we have to remember that successful CRM is not limited to the functionality and capability of the system itself; it relies on employees making successful contact with customers also. Read more at: : http://it.toolbox.com/blogs/insidecrm/the-secret-to-crm-success-what-your-competition-doesnt-want-you-to-know-63230

Security breaches are common in every organization. Some breaches lead to possible threat to important data. So, CRM (Customer Relationship Management) data security has become important. Jerri Ledford (Writer of Business Technology) writes in her article about common security mistakes that organizations are making. To know more, follow: : http://it.toolbox.com/blogs/insidecrm/4-common-mistakes-in-crm-security-63231

Big Data means different to different industry e.g. to computer manufacturers, big data analytics could mean demand for expensive servers and storage arrays; to the communications or cloud industry, the movement of data. But, for general people it means Big Data Analytics. The impact of change could be far-reaching and unpredictable. The budget spent on advertising via electronic, print and display media could costs double for data collection and analysis with impact which is immense. In the age of analytical marketing, we see firms collect more and more data in order to fine tune their analysis and increase competitive edge. To know more, follow Barry Schaeffer (principal consultant with Content Life Cycle Consulting)’s article link: http://www.cmswire.com/cms/big-data/look-before-you-leap-into-the-big-data-revolution-026873.php

Digital marketing is based on data. It can be measured and tested, and we can learn something valuable from each campaign that we complete. Grant A. Johnson (Founder of Johnson Direct and Digital) writes in his article about some points which are to be kept in mind when creating a digital marketing campaign. To know more, follow: : http://www.marketingprofs.com/articles/2014/25056/a-seven-item-checklist-for-measurable-marketing-in-the-digital-age

Organizations who have sensitive data and are required to put their sensitive data in the cloud opt for hybrid cloud. Companies looking to expand their presence into the cloud also opt for hybrid cloud. According to a report, the growth rates of both hybrid and private clouds come in the range of 40% to 45%. This article by Sharon Gaudin (Computerworld UK) describes some basics that every IT manager should consider if enterprises are looking to use a hybrid of public and private cloud set-ups. To know more, follow: http://www.computerworlduk.com/in-depth/cloud-computing/3581099/five-tips-for-building-a-successful-hybrid-cloud/

The top trends for the year 2015 can be divided into three groups. They are: Merging the Real and Virtual World which includes Computing Everywhere, The Internet of Things, and 3D Printing. The second group is Intelligence Everywhere which includes Advanced Pervasive and Invisible Analytics, Context-Rich Systems and Smart Machines. The third group is Emergence of the New IT Reality. To know more about these emerging trends, follow: : http://www.cmswire.com/cms/internet-of-things/top-10-strategic-tech-trends-for-2015-gartnersym-infographic-026777.php