The key findings from 2017 South West healthcare report reveal that television and direct mail are the most influential mediums and ‘knowledgeable”, “trustworthy” and “cost-effective” are the most influential words. The most influential statement as per the survey is “We will treat the problem, not just the symptoms”.  The survey also revealed that advertising messages featuring testimonials of friends and families are not preferred anymore. For more read at: http://www.businesswire.com/news/home/20170517005357/en/Public-Opinion-Poll-Reveals-Surprising-Consumer-Behaviors

According to the author, the updated healthcare marketing has to be more value based, data driven and customer centric. In the coming years, success rate and customer experience are likely to decide the fate of the companies. Real world data with economic outcomes can demonstrate a brand’s value. New marketing techniques will require- 1. Quick and effective marketing activities. 2. Use of advanced technologies and analytics for finding valuable insights from data. 3. Provision of better and innovative customer experiences, which will maximize brand value. 4. Collaborating with partners to create unique solutions.

Read more at: http://www.adageindia.in/others/misc/the-seismic-shakeup-in-healthcare-marketing-are-you-ready/articleshow/58809226.cms 

Social media marketing can be used to generate leads and drive growth. According to the author, to survive the present competition, most ecommerce owners influence their target audience through social media. Social media provides a global platform and an effective one. Successful marketing can be ensured by choosing target audience and then choosing social media sites accordingly. Effective content strategy and effectively managing customer service can go a long way. Starting a loyal community to the target audience is also important. Keeping the rivals one step behind requires engaging with potential customers, making social media marketing absolutely necessary. Read more at: http://socialbarrel.com/why-social-media-marketing-matters-in-ecommerce/110855/

Making social media contents attractive is a not a difficult task. It just requires certain techniques. According to the author, the headline and the first ten words are important. Quirky verbs, uncanny twists and surprising examples can do the trick. Keeping readers engaged after attracting their attention requires simple stories describing certain events that transform the protagonists of the stories. Another important factor is an implicit story structure. Specific details should be used to deliver the message. Authenticity and stories reflecting the vision of the company are the key elements to draw and sustain customer attention. Read more at : https://www.entrepreneur.com/article/273733

According to the author, there has been an increase in global workforce turnovers. Recruiting and retaining skilled employees with high potential is a challenge nowadays. According to statistics, about 87% of the companies are considering redesigning their talent management programs. The best human capital management programs are strategy driven and try to accommodate the following trends. 1. Widespread globalised population. 2. Shifting Demographics. 3. Increased burdens on HRs, which can be relieved by integrating systems and functions .4. Increasing compliance requirements. 5. Increased cost, which may arise due to inability to acquire and retain key talent. Read more at https://www.adp.com/spark/articles/5-trends-that-will-redefine-human-capital-management-7-205

According to the authors, the returns on emerging market investments have been disappointing for Multinational corporations, primarily, because • They import their domestic models into emerging economies.

• Winning emerging economy, consumers involve a change in mindset, capabilities, and allocation of resources.

• Failure of going down the socioeconomic pyramid.

Obtaining Market Intelligence of one market section before entering the market might not be useful because of the higher internal heterogeneity of these rapidly changing emerging economies. Market intelligence methods and approaches differ among countries. A frequent adaptation of product lines and operating models to changing consumer behavior and market conditions is the key to success in emerging economies. Read more at: http://sloanreview.mit.edu/article/mastering-the-market-intelligence-challenge/