SigmaWay Blog

In today's world, digital marketing is important for any business. But there are some measure that can be taken to maximize your business. Some precautionary measures that can be taken are as follows. Identify target audience and segment your marketing techniques accordingly.

1.       Digital marketing relies on “tactics” and “techniques” rather than on strategies and goals.

2.       Mobile search optimization and web app development is the most important parameter.

3.       SEO is the key method of success but not everything

4.       Figure out what your audience wants, identify where they are, and adopt a strategy to reach them.

5.       Use all available social media platform to reach your customer.

6.       Keep a close look on your followers and pay attention to their demands and satisfaction.

7.       Content marketing should form the core of any digital marketing strategy and link building.

8.       Manage a proper funding for digital marketing and should evaluate the real time results.

To know more, read: http://www.forbes.com/sites/neilpatel/2016/03/10/12-things-not-to-do-when-using-digital-marketing-in-2016/#68f176633ac2

Cover image courtesy: www.brickwin.com

Digital marketing needs continuous update. To sustain in this market, you need to channelize your business in complete digitalization. The main thing is to create an impression by launching an audio visual in the social networking site. Follow buzz marketing techniques to make it viral. Live streaming is the best way to gain market importance. With the rise of relationship marketing, there will be a rise in the cost of digital marketing. Marketing automation and virtual reality are the key process to enhance digital marketing. Moreover location search is gaining popularity than online presence.

To read, follow: http://www.forbes.com/sites/miketempleman/2016/03/08/your-guide-to-mobile-digital-marketing/#1de28212523c

With the increase in reports of urban women being abducted and assaulted, wearables are now also being designed for women's safety. The user of the device just has to click the device that is attached to the jewelry whenever she senses a threatening situation. The app will send an alert to the wearer's network. Family and friends will get the alert through the app on their phone. The App also has a GPS function through which you user can enter your location and time of your current destination and your family and friends can track your movement the entire time. To know more, please read the article by DNA WEB TEAM -: http://www.dnaindia.com/scitech/report-now-a-wearable-technology-for-safety-that-women-will-absolutely-love-2185044

Statistics is everything now days. We believe in numbers not in assumption. How digital marketing is so relevant these days and why can be answered by all these seven key statistical figures.

1. According to “Brandlive”, 44% out of 200 executives use live video streaming activities to generate leads. 25% of them has evidenced a progress.

2. The social network said 3 million businesses have now advertised on its platform, up from 2.5 million just six months ago. A year ago, Facebook had 2 million advertisers.

3. Internet connectivity in the smart phone section has increased by 200% in one year

4. BuzzFeed chief Jonah Peretti said the viral site now has 6 billion monthly content views, up from 100 million in 2012.

5. E reader market is streamline with fast pace of growth and apple finally joined the social media arena to increase brand salience

6. Lead generation techniques via digital media increased by 61%.

This all figures shows we are venturing into digital era.

To read, follow: To read, follow: http://www.adweek.com/news/technology/9-interesting-digital-marketing-stats-past-week-169993

Artificial intelligence is like machine learning. But they are completely different and some concepts related to it has to be cleared.

1. Artificial intelligence refers to a broad set of methods, algorithms and technologies that makes the software 'smart' that seem human-like to an outside observer.

2. Machine learning has some elementary engineering sensibility whereas artificial intelligence is more correlated to automation and sophisticated data handling.

3. Machine learning covers multiple technology, whereas AI is a process which only refers wide variety of algorithms and methodologies that enable software improvement.

4. Machine learning is more into deeper analysis, segmentation and networking in contrast to standalone operation of artificial intelligence

5. Cognitive understanding is more prominent in artificial intelligence because analytics and forecasting play a clinical role. So, accuracy in automation required cognitive learning.

To read, follow: www.cio.com/article/3040600/five-things-you-need-to-know-about-ai-cognitive-and-neural-and-deep-oh-my.html

Wearables are now more than a gadget. With the latest designs, it is becoming a fashionable accessory. Wearables with fashionable accessories in a range of sizes, styles and finishes, screens, leather, semi-precious stones and 18k gold is not for men now. Wearable production companies are now catering their product also to women, especially the working class. To know more, please read the article by Sophie Charara (Writer at Wearable) -: http://www.wareable.com/fashion/wearable-tech-fashion-style

Apache Arrow, a new open source project, is designed to provide high performance in-memory analytics across different systems. It eliminates cross system communication overhead cost and can improve performance 100 times. It is based on the code of Apache Drill. Developers from other Apache projects. It removes the burden of serialization and deserialization of data. It also supports complex data in addition to relational data. Read the complete article here: http://www.cio.com/article/3034279/big-data-gets-a-new-open-source-project-apache-arrow.html

Artificial intelligence opened a new horizon to give reply to E-mail instantly. Reading long emails in a busy life is a tough. So an automated answering system can reply a mail by analyzing the tone of a particular mail. A particular word based sentiment analysis can be a useful tool to facilitate this process. Google has already started to offer 'robot email' AI in its Google Inbox online extension for Gmail. The new service is called the Smart Reply and it will help answer some of your emails for you. There are still some constraints. This automated system has some issues regarding long multi sentimental messages. These messages has to be replied manually. 

To read, follow: http://www.forbes.com/sites/adrianbridgwater/2016/02/18/can-artificial-intelligence-answer-our-email/#4e1fd3197bc2

In case of an upcoming cyber-attack, there is a chance of huge cash outflow and there is no alarm mechanism which will caution. The only way to find and eliminate the new set of undetectable tools is computer behavioral analysis. AI can adapt itself based on what it sees to both better identify and more quickly eliminate a threat. The scanning can be far more comprehensive, the response faster and the result itself far more secure.

To read, follow: http://www.cio.com/article/2886748/security0/artificial-intelligence-may-save-us-from-new-breed-of-cyber-threats.html

3D printing technology produces smooth, detailed architectural models in an array of materials, including rigid photopolymers and plastic. Students from University of Tokyo guided by architect Kengo Kuma have developed a 3D-printing pen that can be used to create complex architectural structures out of plastic sticks. The Construction team named their model as ""large-scale hand-drawn structures"" which manually prints out strings of thermoplastic filament, guided by a digital tracking system. The support structures are made up of acrylic bonds providing structural stability in tension and also some strength in compression. To know more, please read the article by Dezeen Magazine -: http://www.dezeen.com/2016/02/22/tokyo-university-research-students-3d-printed-pen-complex-architectural-structures-plastic/

Non-renewable resources are energy sources that we use and consume faster than nature produces them. Statistics are showing that if the current rate of consumption continues for oil, the supply is predicted to run out within the next 14 years. So a non-renewable source of energy is what planet earth needs. Researchers are employing a technique called Atmospheric Pressure Chemical Vapor Deposition to produce large-scale thin films which make up the perovskite call. To know more, please read the article by University of Salford -:   http://phys.org/news/2016-03-technology-harvesting-solar-energy.html

Technology is fundamentally transforming the world around us, in every aspect of our lives as well as in business. Budget 2016 has shown encouraging initiatives towards the commitment to focus on Digital India initiatives, technology platforms and data analytics to automation. The budget supports the few initiatives like-:

• Fiscal plans to fund the provision of entrepreneurship training across schools, colleges, and through an online program on a large scale

• An online procurement system for food grain procurement

• A new digital literacy mission scheme for rural India to cover 6 crore additional households in three years

To know more, please read the article by Jochelle Mendonca (Writer at ET tech)-:  http://tech.economictimes.indiatimes.com/news/internet/budget-2016-tech-announcements/51191308

Google has developed a new artificial intelligence system which can recognize the geo-location of a picture. It can also identify a particular monument and area by using sophisticated mapping techniques. This will not only improve an intelligent image search, but also provide a more accurate mapping facility. The system doesn’t exactly spit out GPS coordinates. Instead the team divided the globe into about 26,000 squares of differing sizes based on how many photos from the data set were taken in the area. Huge image search and detailed mapping system is space consuming and particularly troublesome for smaller devices like smartphones and tabs which have space constraints. In order to minimize these issues they are trying to compress huge data within 377mb only.

To know more, follow: http://www.forbes.com/sites/ericmack/2016/02/25/this-google-a-i-can-figure-out-where-that-photo-was-taken/#1bff3c4e34f7

Technology is redesigning the automobile industry, giving car manufacturers the best chance to continue to increase sales and keep development cost down. With internet -connected cars, self-driving cars and car sharing apps, here are the most anticipated themes and vehicles at Geneva Auto Show 2016 -:

1. Smaller and Smaller

 Manufactures have found that customers are preferring sub 4 meter, vehicle over sedan cars and large suvs. Though car makers are producing crossover producing 380-430 bhp. Augmented technology is helping manufacturers a lot.

2. Futuristic technology

Automobile Industry is on the verge of wide-ranging transformation powered by the internet, information technology and changing attitudes toward the automobile. Developers are coming up with new technologies, by which people can reserve cars using an app and then use their phones to unlock and drive the vehicle.

3. Efficient Luxury

Manufactures are producing sedan as a plug-in hybrid combining efficient technology with high power as a selling point.

To know more, please read the article by CNN IBN -: http://www.ibnlive.com/news/auto/small-suvs-hybrid-vehicles-internet-powered-auto-technology-and-more-heres-what-to-expect-from-geneva-motor-show-2016-1209435.html

Customer service is the most effective part of any company. It not only helps to improve customer retention rate, but also helps to understand new market trends. Big data analytics and business intelligence play a crucial role here. Simple web crawling into a social site helps to understand the on-going sentiment and current market trend. Different social responses, video hits, ads and newsletters help to optimize the search results. In other word this process facilitates smother recommendation system and customer centred predictive modelling. To make a better prediction we can use –

1. Connectors help to integrate diverse data sets in different formats

2. Lightweight search facilitates even non-technical data analysis

3. Queries optimizes the search dynamics

4. Enterprise search also scores with its semantic search, which means that the context is recognized and included in the analysis and structuring of the data.

Using all these parameters business enterprises can design a better profitability model.

To read, follow: http://www.computerweekly.com/blogs/Data-Matters/2016/02/search-driven-business-intelligence-intelligence-for-a-customer-centric-business-world.html

We are moving towards a future in which technology will change journalism. Over the last couple decades, media sales and marketing have been on a journal to find effective ways to monetize digital media. Technology engaged journalists in the preparation of visual or audio material intended for dissemination through public media. It includes genres such as news, reports, analysis about a variety of topics including communication technologies, social media, internet, scientific research, robotics and policy regarding the digital world.
To know more, please read the article by Tom Regan(Blogger foe NPR): http://niemanreports.org/articles/technology-is-changing-journalism/

Google, Amazon, and Apple all are tech giants. But apart from being this, they also have one more thing common and that is they all have their data center in rural areas. But this is more of an exception than a rule. Most data centers are located in or close to a city. These giants have done this due to the cheaper rate of lands available in rural areas. But these places lack good telecommunications and power infrastructure. Moreover, there are enough facilities to attract right human capital to such places. It’s better to have a data center in a city than a village. Read the complete article here:  http://www.cio.com/article/3036080/data-center/cities-not-cornfields-draw-data-centers.html

The most important issue in IT industry is a cyber - attack these days. Advanced security measures and sophisticated firewall systems are not free from bugs. Hence it is not difficult to crack complicated coding and launch a potential cyber-attack. Sometimes it is observed that these attacks take around one month time to get sorted out. So the question is how did these hackers are getting access to data of a particular company? The answer is simple, it's an in-situ type attack, i.e. hackers stay inside the firm and get familiar with encryption pattern, firewall dimensions and sophisticated filters. The solution is to identify these red flags. That can be only managed if all small potential deviations are identified and listed. These create a huge data pool which can be implemented to automate the alert system. By this process small attacks can be taken care off in no time and protect company from higher damage.

To read, follow: http://www.informationsecuritybuzz.com/articles/data-analytics-in-the-early-detection-of-cybercrime/

Network security consists of the policies adopted to prevent and monitor unauthorized access, misuse, alteration of computer network and network resources available. It also requires the authorization to access data in a network that is controlled by administrators. Users' needs to choose or assigned an Id and password and other information that allow them to access information and programs within their authority. Network security covers public and private computer networks, which are utilized in everyday jobs, conducting transactions and connection among business and government agencies and individuals and are involved in organizations, enterprises, and other institution. The most common and simple way to protect a network resource is by assigning it a unique name and a corresponding password.  To read more, read an article by Brendan Ziolo (Head of large enterprise strategy, Nokia): http://networkcomputing.com/net-security/security-starts-network/1250114547

Chemical industry deals with lots of data sets. Some of these data are relevant to product development and the rest of them mostly helps to identify external parameters governing the production process. Generally, big data help to facilitate cost cutting issues. It brings a new product to the market and improves industry environment. Intellectual sensors are integrated with the research and material related informatics. This process minimizes the time required for new innovation. Sensitive sensors can also help to predict the upcoming situation by measuring current situations. Big data works in the back end. This ensures worker's safety by analyzing the toxic level, heart rate, etc. Intelligent sensors diagnose the past chemical data and all possible combinations to predict the new combination. It smoothens the R&D process. Therefore, automation, safety guide and intelligent forecasting are the key mantra for success in the chemical industry.

 To read, follow:  https://www.environmentalleader.com/2016/02/23/how-big-data-is-changing-chemical-manufacturing/