Social Media is a powerful marketing tool. However, a social media marketing mess can turn out to be costly. Here are the top 7 tips avoid mistakes.

1. A little money should be spent to broaden social media reach and to target specific consumer groups.

2. Choosing the right social media platform is important. 

3. Know the target audience well.

4. Take expert help because attractive content is the key.

5. Potential prospects and existing customers should be given equal attention.

6. Focusing exclusively on sales promotion may not be useful.

7. Never ignore the customer feedbacks.

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